Redbird AI syncs streaming metrics, viewership data, and ad performance between Xumo and Snowflake automatically. Stop manually exporting CSVs or building custom ETL pipelines to analyze your CTV performance. Let AI handle the data work while you focus on content and monetization strategy.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture streaming session data, watch time, content completion rates, and user engagement from Xumo into your Snowflake warehouse. Build unified CTV analytics dashboards without manual exports or API scripting.
Push audience cohorts, behavioral segments, and demographic overlays from your Snowflake models back to Xumo for ad targeting. Connect first-party data insights to your CTV monetization strategy in real time.
Pull yesterday's content views, channel performance, and completion metrics from Xumo into Snowflake, then trigger automated reporting workflows. Eliminate manual data pulls for daily stakeholder updates.
Continuously capture and store long-term viewership history, ad impression data, and platform metrics in Snowflake tables. Build year-over-year comparisons and seasonality models without retention limits.
Use machine learning models in Snowflake to generate personalized content slates or trending channel priorities, then push those outputs to Xumo programmatically. Close the loop between analytics and content strategy.
Monitor Xumo viewership data flowing into Snowflake and trigger alerts when engagement drops, buffering rates spike, or ad fill rates change unexpectedly. Catch platform issues before they impact revenue.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Snowflake and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Snowflake's schema-on-read architecture and Xumo's streaming event structures, so you can connect CTV data to your warehouse without writing transformation logic.
Redbird maps Xumo's viewership events, session telemetry, and ad impression objects to your Snowflake tables automatically. It recognizes nested JSON from streaming APIs, flattens hierarchical data, and applies the right data types to warehouse columns. When Xumo updates event schemas or you restructure your Snowflake models, Redbird adapts without manual field mapping or broken pipelines.
faster than building custom ETL for Xumo streaming data
Redbird can pull from Snowflake and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Snowflake or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Snowflake into Xumo, or from Xumo back into Snowflake. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Snowflake or Xumo and automate what happens next across your streaming analytics stack.
Trigger when streaming metrics, modeled audiences, or aggregated reports land in a Snowflake table.
Run workflows when a Snowflake task finishes and results are ready for downstream use.
Detect when null rates, row counts, or metric anomalies exceed defined bounds in Snowflake tables.
Write Xumo streaming data, ad performance metrics, or enriched events into Snowflake tables.
Run transformations, aggregations, or model refreshes in Snowflake triggered by Xumo events.
Add columns or modify structures in Snowflake when Xumo introduces new event fields or metrics.
Trigger when a viewer begins watching content on Xumo's platform or smart TV interface.
Capture when a video or channel stream finishes, including completion rate and engagement metrics.
Detect when an ad serves on Xumo's CTV inventory, including creative ID and placement details.
Push enriched show descriptions, genre tags, or recommendation scores from Snowflake to Xumo.
Send modeled audience segments from Snowflake to refine ad targeting or content personalization in Xumo.
Write custom events or calculated metrics back to Xumo's analytics layer from Snowflake transformations.
Sync Snowflake and Xumo in minutes. Redbird handles streaming data pipelines, schema mapping, and CTV analytics automation so your team can focus on content performance and monetization.