Sync customer data, automate audience building, and close the loop between ad spend and revenue — without CSV exports, manual segmentation, or waiting on engineering. Redbird AI connects your e-commerce data directly to your programmatic campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build and update audience segments in The Trade Desk based on Shopify purchase behavior, lifetime value, and product affinity. Keep your programmatic targeting fresh without manual CSV uploads or stale lists.
Push recent order data from Shopify into The Trade Desk to exclude customers who just converted. Stop showing ads to people who already bought, improving efficiency and customer experience across display, video, and CTV.
Pull campaign exposure and click data from The Trade Desk and match it to Shopify order records. Attribute revenue to specific campaigns, creatives, and audience segments — no more guessing which ads drive real sales.
Automatically rebuild lookalike and similar audiences in The Trade Desk when new product collections launch or purchasing patterns shift seasonally. Keep your prospecting campaigns aligned with current inventory and customer intent.
Monitor The Trade Desk campaign metrics alongside actual Shopify conversion and revenue data. Get notified when click-through rates look strong but sales lag, or when certain audience segments drive disproportionate revenue.
Combine campaign performance from The Trade Desk with product-level sales data from Shopify. Understand which programmatic channels and creatives drive revenue for specific SKUs, categories, and customer cohorts — all in one automated report.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Shopify and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the structure of Shopify customer records, order events, and product catalogs — and how they map to The Trade Desk audience segments, campaign structures, and attribution data.
Redbird knows how Shopify customer IDs, email hashes, and purchase timestamps translate into The Trade Desk UID2 tokens and audience segments. It understands product SKUs, variant structures, and order metadata — and how to use them for dynamic audience building, exclusion logic, and multi-touch attribution. No custom field mapping or data engineering required.
faster audience syncs than manual CSV exports and uploads
Redbird can pull from Shopify and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Shopify or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Shopify into The Trade Desk, or from The Trade Desk back into Shopify. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Shopify or The Trade Desk — new orders, campaign launches, budget changes, or performance thresholds.
Fires when a customer completes checkout and a new order is recorded in Shopify.
Triggers when a customer's total order value crosses a defined threshold for VIP segmentation.
Fires when inventory for a specific SKU or variant falls below a set quantity.
Retrieve order count, average order value, and product affinity for a specific customer or segment.
Add or modify customer tags in Shopify based on campaign engagement or attribution data.
Generate a hashed or anonymized customer list based on purchase behavior, location, or product category.
Fires when a new campaign goes live or changes status in The Trade Desk.
Triggers when campaign or line item spend crosses a defined daily or cumulative budget limit.
Fires when an audience segment's match rate or impression delivery falls below expected levels.
Push new customer lists or update existing audience segments with fresh Shopify data.
Modify spend caps, bidding strategies, or pacing settings based on performance or inventory signals.
Retrieve impressions, clicks, spend, and frequency data for specific campaigns, creatives, or audiences.
Stop manually syncing audiences and stitching together attribution reports. Connect Shopify and The Trade Desk with Redbird AI and turn your commerce data into smarter programmatic campaigns.