Automatically sync transaction data, customer segments, and behavioral events between your analytics platform and e-commerce store. Stop manually exporting order data for attribution analysis or building custom integrations to track post-purchase behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send order details, product SKUs, revenue, and customer IDs from Shopify checkout events into Adobe Analytics as custom conversion events. Attribute revenue to marketing campaigns and channels without manual data imports or JavaScript tag limitations.
Export audience segments built in Adobe Analytics—like high-intent abandoners or multi-channel browsers—directly to Shopify as customer tags. Enable merchandising teams to create targeted promotions and email campaigns based on actual behavioral data.
Automatically append product inventory levels, collection assignments, vendor names, and pricing tier data from Shopify to pageview and add-to-cart events in Adobe Analytics. Analyze how stock levels and product attributes impact conversion rates without manual data joins.
Monitor cart abandonment rates in Adobe Analytics for specific customer segments or product categories, then automatically notify Shopify merchandising teams via Slack. Include segment details, affected products, and recent behavioral trends to inform rapid response.
Export complete multi-touch attribution paths from Adobe Analytics and merge them with corresponding Shopify order details—products purchased, discount codes used, fulfillment status. Store enriched journey data in your warehouse for long-term conversion analysis.
Automatically send refund transactions, order cancellations, and return events from Shopify into Adobe Analytics as negative conversion events. Maintain accurate revenue reporting and identify product quality or fulfillment issues impacting customer lifetime value.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics event schemas and Shopify's order, product, and customer data models—so you can connect behavioral analytics with transactional reality.
Redbird maps Adobe Analytics custom events, eVars, and success metrics to Shopify order attributes, metafields, and customer properties without configuration files. The platform automatically handles product variant hierarchies, multi-currency transactions, and Adobe's processing rules. When Shopify order schemas change or new custom dimensions are added in Adobe Analytics, Redbird adapts the integration logic without breaking existing workflows.
faster than building custom Adobe Analytics and Shopify API integrations
Redbird can pull from Adobe Analytics and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Shopify.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Shopify, or from Shopify back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Adobe Analytics or transactional event in Shopify.
When a visitor enters or exits a behavioral segment based on Analytics rules.
When a specific success event or custom metric crosses a configured volume or rate threshold.
When Adobe's anomaly detection identifies unusual drop-off in cart or checkout events.
Send a new transaction or success event with eVars, props, and product strings.
Append customer or product metadata to existing visitor IDs for enriched segmentation.
Extract visitor IDs and associated attributes from a segment for activation elsewhere.
When a customer completes checkout and a new order is confirmed in Shopify.
When stock levels for a specific product or variant drop below a defined quantity.
When a customer record is assigned a new tag or an existing tag is removed.
Add or update tags on customer records to reflect behavioral audience membership.
Generate unique discount codes and associate them with specific customer groups.
Write conversion rates, view-through metrics, or attribution data back to product records.
See how Redbird syncs Adobe Analytics behavioral data with Shopify transactions—no custom Launch extensions or webhook middleware required.