Connect Semrush and
Synthesio with AI

Redbird AI syncs SEO performance data with social intelligence to surface complete market insights. Stop manually exporting keyword rankings, competitor data, and content metrics to cross-reference with social sentiment and trend analysis.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich keyword research with real-time social conversation volume and sentiment

When Semrush identifies high-value keywords or ranking opportunities, automatically pull social listening data from Synthesio to validate demand, understand sentiment, and surface cultural context. Build content strategies backed by both search intent and actual consumer conversations.

Alert SEO teams when social trend spikes match tracked keyword opportunities

Monitor emerging topics and cultural shifts in Synthesio, then trigger alerts when trending conversations align with keywords you're tracking in Semrush. Capture organic traffic opportunities before competitors by moving fast on rising search demand.

Sync competitor share of voice across SEO and social into unified reports

Combine Semrush competitor traffic analysis with Synthesio share of voice metrics to create complete competitive intelligence dashboards. Automatically cross-reference paid/organic search positioning with social media presence and sentiment for each competitor.

Automate content performance analysis by merging organic traffic with social engagement

When content performance reports run in Semrush, automatically enrich them with Synthesio data showing social mentions, sentiment, and sharing patterns. Understand which content drives both rankings and conversations without manual data assembly.

Capture brand mention sentiment and push to SEO teams during ranking fluctuations

When Semrush detects significant ranking changes for brand or product terms, trigger Synthesio analysis of recent brand sentiment and conversation drivers. Help SEO teams understand if ranking shifts correlate with reputation events or PR moments.

Archive trending social topics alongside search demand data for quarterly planning

Automatically collect Synthesio cultural trend reports and match them with Semrush seasonal search pattern data. Build a historical database that connects what people talked about with what they searched for, improving future campaign timing and topic selection.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Semrush and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Semrush's SEO metrics and keyword hierarchies alongside Synthesio's social listening taxonomy, sentiment scoring, and trend detection models.

AI that speaks both search and social intelligence

Redbird maps Semrush position tracking data, domain authority metrics, and content performance schemas to Synthesio's mention streams, emotion analysis, and cultural insight structures. The platform automatically reconciles keyword groups with topic clusters, aligns competitor sets across both systems, and understands how to merge time-series ranking data with real-time social listening feeds. Query across both systems in natural language to answer questions like 'how did sentiment change when our rankings improved for product category terms?'

Keyword-to-topic mapping
Cross-platform competitor alignment
Sentiment + ranking correlation
Unified temporal analysis
10×

faster than exporting CSVs, pivoting data, and manually cross-referencing search and social metrics

No custom scripts to normalize competitor names, reconcile date formats, or map keyword categories to social topics

Auto-generated reports

Redbird can pull from Semrush and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Semrush or Synthesio.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Semrush into Synthesio, or from Synthesio back into Semrush. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from ranking changes, keyword discoveries, trending topics, or sentiment shifts across your entire marketing intelligence stack.

Semrush
Triggers & Actions
Trigger

Keyword position change detected

Fires when tracked keywords move up or down by specified positions in search rankings.

Trigger

New competitor identified in organic results

Triggers when Semrush detects a new domain competing for your tracked keywords.

Trigger

Site audit finds critical SEO issues

Activates when technical SEO audits surface errors above severity thresholds.

Action

Create keyword tracking project

Add new keywords or keyword groups to position tracking with specified locations and devices.

Action

Export competitor backlink profile

Pull complete backlink data for specified competitors with quality metrics and anchor text.

Action

Update content marketing calendar

Add topics, keywords, or content opportunities to Semrush content planning tools.

Synthesio
Triggers & Actions
Trigger

Brand mention volume spike detected

Fires when social mentions exceed baseline thresholds within specified timeframes.

Trigger

Sentiment shifts for tracked topics

Triggers when emotional tone or sentiment scores change significantly for monitored keywords or themes.

Trigger

Emerging cultural trend identified

Activates when Synthesio's AI surfaces new trending topics or conversation patterns in your markets.

Action

Create social listening query

Build new monitoring queries with boolean logic, sources, and geographic filters.

Action

Tag mentions with custom categories

Apply classification tags to social mentions based on content, sentiment, or campaign alignment.

Action

Generate competitive share of voice report

Pull SOV analysis comparing your brand against specified competitors across time periods and channels.

Semrush
+
Synthesio

Ready to connect your stack?

Redbird AI connects Semrush and Synthesio to unify search and social intelligence. Stop toggling between platforms and start getting complete market insights automatically.

Get started → Book a demo