Redbird AI syncs behavioral data from Adobe Analytics with social intelligence in Synthesio automatically. Stop manually exporting segments, matching audience IDs, or rebuilding context when social conversations need web behavior insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append web traffic patterns, conversion history, and engagement metrics to social audience cohorts identified in Synthesio. Redbird matches user identifiers across platforms and syncs behavioral context to social profiles. Teams get complete customer pictures without manual CSV uploads.
When Synthesio identifies emerging trends or high-engagement conversations, automatically build matching audience segments in Adobe Analytics. Redbird maps social handles to known customer profiles and creates segments for retargeting. Marketing teams can activate social intelligence immediately.
Monitor Adobe Analytics for significant behavioral changes in customer segments active on social media. When conversion rates drop or engagement patterns change for social-vocal cohorts, trigger alerts in Synthesio workflows. Social listening teams can investigate sentiment drivers with behavioral context.
Push Adobe Analytics attribution and conversion data to corresponding social campaign mentions in Synthesio. Redbird links campaign IDs across systems and enriches social listening reports with performance metrics. Insights teams see ROI alongside sentiment without switching platforms.
Automatically generate reports that merge Synthesio's brand mention data with Adobe Analytics traffic and conversion metrics. Redbird pulls sentiment scores, competitor positioning, and web performance into unified dashboards. Executive teams see market perception alongside business impact.
When Adobe Analytics logs key customer journey milestones, automatically retrieve and append relevant social sentiment from Synthesio. Redbird matches timestamps and user profiles to enrich behavioral events with voice-of-customer data. Analytics teams can trace experience sentiment through funnel stages.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas, custom dimensions, and segment definitions alongside Synthesio's social taxonomy, sentiment classifications, and topic clustering models.
Redbird maps Adobe Analytics eVars, props, and calculated metrics to Synthesio's themes, entities, and emotion scores without custom field mapping. The AI recognizes segment membership rules, conversion event sequences, and traffic source attribution in Analytics, then matches them to social conversation participants, brand mention clusters, and sentiment trends in Synthesio. When data structures change, Redbird adapts automatically.
faster than exporting Analytics segments and manually matching to social profiles
Redbird can pull from Adobe Analytics and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Synthesio.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Synthesio, or from Synthesio back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any conversion event, segment change, or social trend spike and automate what happens next across both platforms.
When users enter or exit custom audience segments based on behavioral rules.
When specific conversion events exceed volume or rate thresholds for tracked cohorts.
When web or app traffic patterns deviate significantly from baseline for key segments.
Build new segments or modify existing ones with behavioral rules and user lists.
Pull event streams, session data, or conversion metrics for specified date ranges and segments.
Append custom metadata or classifications to existing Analytics events via API.
When conversation volume for tracked brand terms exceeds threshold within time window.
When aggregate sentiment scores change significantly for monitored topics or brands.
When AI identifies new themes or topics gaining traction in social conversations.
Define new listening topics with keywords, filters, and taxonomy classifications.
Append business context, user attributes, or campaign identifiers to social mentions.
Pull sentiment analysis, share of voice, and conversation insights for specified queries.
Redbird AI connects Adobe Analytics and Synthesio in minutes, not sprints. Start syncing behavioral data with social intelligence and stop rebuilding audience context across platforms.