Redbird AI syncs customer behavior data from Segment with employee and organizational data in Workday. Stop manually exporting event data to enrich HR analytics, or pulling employee attributes to contextualize product usage. Automate the flow between your customer data platform and your people systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Match Segment user IDs to Workday employee records using email or custom identifiers. Automatically append product engagement scores, feature adoption metrics, and activity timestamps to employee profiles. Surface which internal users are power users or need additional training.
When employees are added to Workday, automatically create corresponding user profiles in Segment with department, role, location, and start date. Enable immediate tracking of onboarding journey analytics and tool adoption by cohort. Keep identity resolution current as org structure changes.
Pull Segment conversion events and revenue data alongside Workday headcount, compensation, and department budget information. Automatically calculate metrics like revenue per employee, CAC by team size, or product efficiency by org unit. Deliver consolidated reports to leadership without manual data assembly.
Monitor Segment events for internal users and trigger Workday notifications when activity patterns indicate disengagement. Flag employees who haven't logged in for extended periods, stopped using core features, or show declining usage trends. Route alerts to managers before retention becomes an issue.
Automatically update Segment user profiles whenever Workday records change for employee department, title, manager, or location. Ensure product analytics and customer journey tracking reflect current org structure. Maintain accurate segmentation for internal tools and employee-facing products.
When Workday processes an employee termination, automatically flag corresponding Segment user profiles for archival. Remove active tracking, anonymize historical event data, and route offboarding events to compliance systems. Maintain data governance across customer and employee datasets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Segment and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Segment's event schemas and user traits alongside Workday's employee records, organizational hierarchies, and custom fields.
Redbird automatically recognizes Segment's track calls, identify events, and user traits, then matches them to Workday's worker records, position hierarchies, and cost center structures. The AI handles identity resolution between email addresses, user IDs, and employee IDs across both systems. It understands Workday's supervisory organizations and can map them to Segment group traits or custom properties. When schemas change in either system, Redbird adapts the mapping without breaking your workflows.
faster than exporting Segment data and manually matching to Workday employee records
Redbird can pull from Segment and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Segment or Workday.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Segment into Workday, or from Workday back into Segment. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any customer event in Segment or any employee change in Workday, then automate what happens next across your stack.
Fires when a specific event is tracked for any user, like page views, button clicks, or custom product actions.
Fires when a user is identified with new traits or existing traits are modified via identify calls.
Fires when a user meets criteria and enters a computed audience or behavioral segment in Segment.
Add a new user to Segment or update existing user traits with data from other systems.
Record a custom event to Segment for a specific user, triggering downstream analytics and destinations.
Programmatically add users to specific Segment audiences based on events or data from connected tools.
Fires when a new employee record is created in Workday with hire date, department, and role information.
Fires when an employee's position, title, supervisory org, or cost center is updated in Workday.
Fires when an employee's status changes to terminated, on leave, or moves to contingent worker status.
Write data to Workday custom fields or extensible attributes on worker records from external systems.
Add new employee or contingent worker records to Workday with position, compensation, and org details.
Change an employee's supervisory org, cost center, location, or manager assignment in Workday.
Connect Segment and Workday in minutes. Automate the data flows between customer behavior and employee data without writing integration code or managing identity mapping spreadsheets.