Sync behavioral data, audiences, and custom events between your enterprise analytics platform and customer data infrastructure. Stop manually exporting segments or reconciling event schemas across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push behavioral segments built in Adobe Analytics to Segment as audience traits. Teams can activate high-value visitor segments across marketing tools without CSV exports or manual trait mapping.
Send server-side and mobile events collected by Segment directly into Adobe Analytics as custom events. Analytics teams get complete visibility into backend conversions and app activity alongside web behavior, all in one measurement environment.
Pull campaign attribution, conversion paths, and calculated metrics from Adobe Analytics back into Segment user profiles. Marketing teams get richer customer context in every downstream tool without rebuilding attribution logic.
Monitor event property differences when the same interactions are tracked in both systems. Data teams get notified when implementations drift, preventing discrepancies in reporting and audience definitions.
Automatically route Adobe Data Feeds or Data Warehouse exports through Segment's pipeline to cloud storage. Analytics engineers maintain one unified data lake without building custom ETL for Adobe's raw data formats.
Push user consent status and data collection preferences from Segment's governance layer into Adobe Analytics visitor profiles. Privacy teams ensure tracking respects consent decisions captured at the Segment collection layer.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Segment with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics' proprietary event architecture and Segment's spec-based tracking model, so you can connect enterprise analytics with modern CDP infrastructure without transformation scripts.
Redbird maps Adobe Analytics custom variables, success events, and classification hierarchies to Segment's track calls, identify traits, and group schemas automatically. The platform understands conversion syntax (s.products, s.purchaseID) and translates it to Segment's e-commerce spec. When syncing audiences, Redbird handles segment rule logic and membership changes without requiring manual trait definitions or API scripting.
faster than building custom middleware to sync Adobe segments with Segment destinations
Redbird can pull from Adobe Analytics and Segment simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Segment.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Segment, or from Segment back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from conversion events in Adobe Analytics or source events in Segment, and take action across your entire data stack.
When a purchase, form submit, or custom success event is tracked in Adobe Analytics.
When a visitor enters or exits a behavioral segment based on activity rules.
When Adobe's attribution IQ recalculates channel credit for a conversion path.
Push visitor IDs and segment membership to external systems via API or file.
Build new derived metrics from event combinations and visitor properties.
Apply classification values to visitor profiles based on external data or behavior.
When any track call arrives at Segment from web, mobile, or server sources.
When an identify call updates user traits or merges anonymous and known profiles.
When event properties or trait definitions change in a connected Segment source.
Send track, identify, or group calls to any connected downstream tool or warehouse.
Modify identify traits on the unified customer profile with new attributes.
Enforce schema rules and block or flag events that don't match expected properties.
Stop building middleware to sync Adobe Analytics and Segment. Redbird connects your enterprise analytics and customer data platform so behavioral data, audiences, and attribution flow automatically.