Redbird AI automatically syncs employee data from ADP to Segment, enriches customer events with workforce context, and unifies HR records with behavioral tracking. Stop manually exporting payroll CSVs or building custom ETL pipelines to connect your people data with your customer data platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When employees are added in ADP, automatically create or update Segment user profiles with employment data, department, role, and start date. Enables tracking of employee behavior across internal tools and customer-facing products without manual data entry.
Append ADP employee data like job title, department, location, and tenure to Segment events fired by internal users. Powers workforce analytics, product adoption tracking by role, and helps distinguish employee activity from customer activity in your data warehouse.
When employees are terminated or offboarded in ADP, send termination events to Segment to trigger downstream workflows. Automatically logs access revocation timestamps, enables security audits, and creates a unified timeline of employee lifecycle events across systems.
Capture salary adjustments, bonus payments, and benefits changes from ADP as Segment events. Creates a behavioral timeline of compensation events that can be analyzed alongside engagement data, retention metrics, and performance indicators in your warehouse.
When new contractors or temporary workers are identified in Segment through product sign-ups or access requests, automatically initiate ADP worker profiles. Streamlines onboarding workflows and ensures every user with system access has a corresponding HR record.
Monitor Segment events for anomalous patterns like after-hours access, geographic inconsistencies, or high-volume data exports from employee user IDs. Cross-reference with ADP employment status and automatically flag potential security issues to HR and IT teams.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize ADP and Segment with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both ADP's employee data structures and Segment's event schemas, so you can connect workforce records with behavioral tracking without building custom integrations.
Redbird automatically maps ADP employee attributes—including worker IDs, department hierarchies, compensation records, and employment status—to Segment user traits and custom properties. It handles nested payroll structures, recognizes time-tracking events, and intelligently merges HR data with Segment's identify, track, and group calls. The AI understands when to enrich events with employee context versus creating new user profiles, and properly handles PII governance rules across both systems.
faster than building custom ETL between ADP APIs and Segment sources
Redbird can pull from ADP and Segment simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or Segment.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from ADP into Segment, or from Segment back into ADP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any employee lifecycle event in ADP or user behavior event in Segment, then route data wherever your team needs it.
Triggers when a new employee record is created in ADP with active employment status.
Fires when an employee's salary, bonus, or total compensation is updated in payroll records.
Triggers when employment status changes to terminated, separated, or offboarded in ADP.
Modify existing employee attributes like department, manager, location, or custom fields in ADP.
Log time, attendance, or PTO entries for employees in ADP time tracking system.
Generate and retrieve compensation, benefits, or headcount reports from ADP for a specified period.
Fires when Segment receives an identify() call with new or updated user traits and properties.
Triggers when a specific event type is tracked in Segment from web, mobile, or server sources.
Fires when a user is added to or removed from a Segment group (account, workspace, organization).
Create or update a Segment user profile with traits like name, email, role, and custom attributes.
Send a track() call to Segment with event name, properties, and timestamp for downstream routing.
Modify properties for a Segment group to reflect organizational or account-level changes.
Sync ADP employee data with Segment's customer data platform in minutes. Redbird AI handles the mapping, transformation, and routing so your team can analyze workforce and behavioral data together.