Redbird AI syncs sales engagement data from Salesloft with TikTok Ads audiences and performance metrics—automatically. Stop manually exporting prospect lists for ad targeting, copying campaign data into spreadsheets, or wondering which TikTok campaigns actually drive pipeline.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build TikTok custom audiences from prospects who've engaged with your Salesloft cadences—opened emails, clicked links, or booked meetings. Retarget warm prospects with video ads while they're still in active conversations with your sales team.
Enrich Salesloft records with TikTok ad interaction data—video views, clicks, and conversions—so reps see which accounts have engaged with your brand on social before they pick up the phone. Surface ad engagement as custom fields or timeline events for complete account context.
Automatically generate TikTok lookalike audiences based on accounts that converted to customers in Salesloft. Keep your top-performing audience segments refreshed weekly with the latest customer profile data, improving targeting precision without manual list management.
Trigger Salesloft tasks or email alerts when accounts in active cadences interact with your TikTok ads—watched a demo video, clicked through to your site, or visited multiple times. Give reps intent signals to time their outreach and personalize messaging based on video content viewed.
Combine TikTok campaign metrics with Salesloft account data to analyze which video creatives and audience segments perform best for different pipeline stages, industries, or company sizes. Build weekly performance dashboards that show CPM, view rates, and conversion data segmented by your sales taxonomy.
Automatically suppress Salesloft contacts in closed-won or active opportunity stages from TikTok cold acquisition campaigns. Keep your ad spend focused on net-new prospects while ensuring current customers see dedicated retention or upsell creative instead.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesloft and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Salesloft's engagement schemas—cadence steps, sentiment scores, call dispositions—and TikTok's campaign structures, audience segments, and video performance metrics.
Redbird's AI interprets Salesloft's person and account hierarchies, cadence membership, and engagement history alongside TikTok's audience IDs, campaign taxonomies, and conversion events. It normalizes account matching across both systems—handling email hashing for custom audiences, deduplicating contacts, and mapping Salesloft stage values to TikTok conversion goals. The system understands when to use MAIDs versus email lists, how to structure lookalike seeds, and which engagement signals matter most for retargeting decisions.
faster than exporting CSVs, hashing emails, and manually uploading audience lists to TikTok
Redbird can pull from Salesloft and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesloft or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesloft into TikTok Ads, or from TikTok Ads back into Salesloft. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Salesloft or TikTok Ads—new cadence activity, stage changes, ad performance thresholds, or campaign launches.
Fires when a prospect is enrolled in a Salesloft cadence, including cadence name and current step.
Triggers when a prospect engages with cadence emails, including engagement type and timestamp.
Fires when an account moves between pipeline stages in Salesloft, including old and new stage values.
Enrolls a contact in a specific Salesloft cadence at a designated step.
Writes data to custom fields on Salesloft person records, including ad engagement metrics.
Logs a custom event on the Salesloft activity timeline with description and metadata.
Fires when a new TikTok ad campaign goes live, including campaign ID and targeting parameters.
Triggers when a user watches a specified percentage of your video ad, capturing user identifiers.
Fires when TikTok tracks a conversion event like form submission, page visit, or purchase.
Builds a TikTok custom audience from a list of emails, phone numbers, or MAIDs.
Appends new user identifiers to an existing TikTok custom audience segment.
Generates a TikTok lookalike audience from a seed custom audience with specified similarity percentage.
See how Redbird AI syncs Salesloft and TikTok Ads in minutes—no engineers, no CSV exports, no audience upload delays. Start automating the loop between sales engagement and social advertising today.