Redbird AI syncs your Marketing Cloud campaign data, engagement metrics, and journey analytics directly into Tableau dashboards. Stop exporting CSVs, wrangling subscriber data, and rebuilding reports manually—automate the entire pipeline from campaign execution to visual insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push opens, clicks, bounces, and unsubscribes from Marketing Cloud into Tableau as they happen. Build live dashboards that show campaign performance without waiting for end-of-day exports. Keep executives and stakeholders updated with always-current metrics.
Extract journey analytics from Marketing Cloud—email sends, SMS deliveries, push notifications, and conversions—and consolidate them in Tableau. Create cross-channel visualizations that show complete customer journey effectiveness. Surface drop-off points and optimization opportunities automatically.
Pull subscriber counts, acquisition sources, list growth trends, and engagement segments from Marketing Cloud into Tableau daily. Track audience health metrics over time without manual list extracts. Visualize acquisition efficiency and churn patterns across your entire database.
Combine Marketing Cloud send data with conversion events and revenue attribution, then feed enriched datasets to Tableau. Show not just engagement but business impact for every campaign. Link marketing activity directly to pipeline and revenue outcomes in visual dashboards.
Automatically extract and store Marketing Cloud campaign metrics in Tableau data sources for long-term retention. Build year-over-year performance comparisons and seasonal trend analyses. Maintain complete campaign history even as Marketing Cloud data ages out.
Monitor Tableau dashboards for anomalies in Marketing Cloud performance—unusual bounce rates, engagement drops, or deliverability issues. Trigger automated alerts to marketing ops teams when thresholds are breached. Enable proactive campaign management based on visual analytics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketing Cloud's data extensions, journey analytics, and engagement tracking schemas—and how to structure them for Tableau's relational model and visualization requirements.
Redbird automatically maps Marketing Cloud objects—data extensions, send logs, journey events, subscriber attributes—to Tableau-optimized data sources. It handles the complexity of Marketing Cloud's nested engagement tracking, normalizes timestamps across channels, and structures subscriber data for efficient blending with other business datasets. No custom ETL scripts or middleware to maintain—just ask Redbird to connect the data you need.
faster than building custom Marketing Cloud data extracts and Tableau prep flows
Redbird can pull from Salesforce Marketing Cloud and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Tableau.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into Tableau, or from Tableau back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Marketing Cloud campaign event or Tableau dashboard threshold—Redbird handles the orchestration across both platforms.
Trigger when a Marketing Cloud email send finishes, capturing send volume and audience details.
Fire when specific journey steps complete or conversion goals are met in Marketing Cloud.
Detect when subscriber data or custom attributes change in Marketing Cloud data extensions.
Pull opens, clicks, bounces, and conversions from Marketing Cloud for specific campaigns or date ranges.
Export audience counts and segment definitions from Marketing Cloud lists and data filters.
Collect step-by-step journey performance data including entry, exit, and conversion metrics.
Trigger when metrics in a Tableau dashboard cross predefined thresholds or show anomalies.
Fire when a Tableau data source completes its refresh cycle with new data.
Detect when new Tableau workbooks or dashboard versions are published to the server.
Push new Marketing Cloud data into Tableau data sources, triggering dashboard refreshes.
Automatically add or update calculated metrics in Tableau based on new Marketing Cloud data structures.
Generate and distribute Tableau dashboard exports showing current Marketing Cloud performance.
Sync Salesforce Marketing Cloud and Tableau in minutes. Redbird AI handles the complexity of connecting campaign data to visual dashboards—so your team can focus on insights, not data wrangling.