Automate the flow of commerce events, customer behavior, and transaction data between your enterprise storefront and customer data platform. Stop manually exporting order files, stitching together customer journeys, or maintaining custom webhooks to keep your analytics stack in sync.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send cart events, product views, checkout steps, and purchase completions from Commerce Cloud to Segment as they happen. Redbird maps commerce session data to Segment's event spec, enriches with product catalog attributes, and maintains customer identity across anonymous and authenticated sessions.
Push completed orders, refunds, cancellations, and shipment status updates from Commerce Cloud to Segment as track events. Redbird structures order line items, promotional discounts, and customer lifetime value metrics in Segment's e-commerce schema for consistent reporting across your warehouse and marketing tools.
Pull audience segments and computed traits from Segment into Commerce Cloud customer attributes for personalization. Redbird syncs high-value customer flags, lifecycle stage, product affinity scores, and engagement metrics to power merchandising rules and AI recommendations on your storefront.
Monitor cart abandonment events in Commerce Cloud and cross-reference with Segment customer profiles to identify VIP or high-LTV shoppers. Redbird triggers notifications with cart contents, customer history, and recommended retention actions when valuable customers exit without purchasing.
Track when products are added, updated, or removed from Commerce Cloud catalogs and send structured metadata to Segment. Redbird ensures your analytics tools always have current product names, categories, prices, and attributes for accurate conversion funnel analysis and campaign attribution.
Keep GDPR and CCPA consent states aligned across both platforms by syncing user preferences bidirectionally. When customers update consent in Commerce Cloud checkout or account settings, Redbird propagates changes to Segment's Privacy Portal and updates tracking behavior across all downstream destinations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Commerce Cloud and Segment with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Salesforce Commerce Cloud's B2C object model and Segment's customer data spec, so you can automate event streaming and profile enrichment without writing transformation code.
Redbird automatically maps Commerce Cloud baskets, product items, promotions, and customer groups to Segment's e-commerce tracking spec and identity graph. It handles session stitching across anonymous browsing and authenticated checkout, normalizes product SKUs and categories for consistent taxonomy, and resolves customer identifiers between Commerce Cloud's shopper IDs and Segment's user IDs. When schemas change—new custom attributes in Commerce Cloud or updated trait definitions in Segment—Redbird adapts mappings without breaking downstream pipelines.
faster than building custom event pipelines with Commerce Cloud APIs and Segment sources
Redbird can pull from Salesforce Commerce Cloud and Segment simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Commerce Cloud or Segment.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Commerce Cloud into Segment, or from Segment back into Salesforce Commerce Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any commerce event or customer data change in either system, and let Redbird handle the rest.
Fires when a customer completes checkout and creates a new order in Commerce Cloud.
Triggers when a shopping basket remains inactive beyond a defined threshold without checkout.
Captures when a shopper views a product detail page with SKU and category context.
Write custom attributes or segment flags to a Commerce Cloud customer profile for personalization.
Assign a coupon code or promotion to a customer based on behavioral triggers from other systems.
Add a customer to a Commerce Cloud segment for merchandising or marketing rule targeting.
Fires when Segment receives a new track call from any source with specified event properties.
Triggers when Segment Personas calculates a new computed trait like LTV or engagement score.
Fires when a user enters or exits a defined audience segment in Segment.
Push a custom event to Segment with properties, context, and timestamp for downstream routing.
Create or update a user profile in Segment with traits and identity mappings.
Append or modify traits on an existing Segment user profile without full identify call.
See how Redbird syncs Salesforce Commerce Cloud and Segment in minutes, not sprints. Start automating commerce event pipelines and customer profile enrichment across your data stack today.