Redbird AI automates the flow of streaming performance data, ad metrics, and audience insights between your data warehouse and CTV distribution platform. Stop manually exporting ad logs, rebuilding performance dashboards, or reconciling revenue data across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull CTV ad performance, fill rates, and monetization metrics from Wurl into your Redshift analytics warehouse. Redbird handles incremental loads, deduplication, and schema mapping so your data team always has fresh streaming ad data for reporting and forecasting.
Send enriched viewer segments and behavioral cohorts from your data warehouse to Wurl for smarter ad insertion and inventory allocation. Redbird maps your custom segment schema to Wurl's targeting parameters and keeps audience definitions in sync as your models update.
Combine streaming distribution data from Wurl with historical performance tables in Redshift to produce executive-ready reports on content reach, ad revenue, and platform performance. Redbird queries both systems, joins the data intelligently, and delivers scheduled reports without manual SQL work.
Monitor streaming ad inventory performance by comparing live Wurl metrics against historical benchmarks in Redshift. When fill rates or eCPMs fall outside expected ranges, Redbird triggers alerts with context from both systems so monetization teams can respond immediately.
Automatically capture and warehouse streaming delivery events, ad insertion records, and platform distribution logs from Wurl into long-term Redshift storage. Redbird structures raw event data for efficient querying and maintains audit trails for content licensing and revenue verification.
Merge CTV viewing behavior from Wurl with customer lifecycle, subscription, and conversion data stored in Redshift. Redbird resolves viewer identities across datasets and pushes enriched profiles back to inform content recommendations and ad strategies on streaming platforms.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Redshift and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Redshift's columnar analytics schema and Wurl's streaming event models, so you can connect CTV distribution workflows to enterprise data pipelines without custom engineering.
Redbird AI natively interprets Redshift table structures—fact tables for ad impressions, dimension tables for content metadata, and timestamp-partitioned event logs. It also maps Wurl's streaming schemas: ad pod structures, platform distribution events, viewership metrics, and monetization breakdowns. Our AI handles timezone conversions between UTC event streams and warehouse timestamps, resolves content IDs across systems, and automatically aggregates granular impression data to match your reporting grain.
faster than building custom ETL between Wurl APIs and Redshift
Redbird can pull from Redshift and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Redshift or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Redshift into Wurl, or from Wurl back into Redshift. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Redshift or Wurl—new ad campaigns, query results, platform launches, or performance thresholds.
Trigger when new records appear in a Redshift table, like daily aggregated streaming metrics or processed ad logs.
Fire when a scheduled Redshift query returns values outside expected ranges, such as revenue drops or audience declines.
Detect when columns are added or modified in Redshift tables containing streaming or ad performance data.
Execute SQL queries in Redshift with dynamic parameters from Wurl events, like filtering by platform or content ID.
Write new streaming metrics or update existing ad performance rows in Redshift tables with conflict resolution.
Generate temporary Redshift tables pre-populated with Wurl exports for joins with warehouse dimension tables.
Trigger when a new advertising campaign or insertion order goes live on Wurl's CTV platform.
Fire when streaming content is published to an additional CTV service or channel via Wurl's distribution network.
Detect when streaming ad inventory fill rates drop below configured thresholds across platforms or dayparts.
Modify viewer segments or targeting rules for ad campaigns in Wurl using fresh data from Redshift analytics.
Add new streaming content entries in Wurl with metadata enriched from centralized catalog tables in Redshift.
Pull ad impression logs, revenue reports, or platform distribution metrics from Wurl for warehouse loading.
Join media and streaming teams using Redbird AI to unify CTV distribution data with enterprise analytics. Automate the pipelines between Wurl and Redshift that your data engineers shouldn't be building by hand.