Sync programmatic ad performance into your BI dashboards automatically. Stop exporting campaign data to CSV, manually refreshing reports, or chasing down spend discrepancies across systems. Redbird AI connects The Trade Desk to Power BI and keeps your advertising analytics current without the manual work.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull impressions, spend, clicks, conversions, and CPA from The Trade Desk into Power BI datasets on a schedule. Update executive dashboards with current programmatic performance without manual exports. Keep marketing teams aligned on cross-channel ROAS with real-time data.
Monitor The Trade Desk spend data in Power BI and trigger notifications when campaigns exceed daily or monthly budgets. Alert media buyers to pacing issues before overspend occurs. Connect budget tracking to your centralized reporting layer.
Combine programmatic ad metrics from The Trade Desk with downstream revenue data already in Power BI. Calculate true ROAS by matching campaign IDs to closed deals. Build unified attribution models that connect ad exposure to business outcomes.
Pull The Trade Desk metrics into Power BI, compare week-over-week performance, and flag campaigns with significant CTR or conversion drops. Automate the detection of underperforming line items. Send stakeholder reports that highlight what changed and why it matters.
Export campaign snapshots from The Trade Desk to Power BI data warehouses before retention windows expire. Preserve granular impression and audience data for seasonal planning. Build year-over-year comparisons without API limitations.
Identify high-value customer segments in Power BI analytics and sync those audience definitions to The Trade Desk for campaign activation. Close the loop between performance analysis and media buying. Turn BI insights into targetable audiences automatically.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Power BI and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both The Trade Desk's programmatic advertising data structures and Power BI's semantic modeling layer, so you can automate reporting without custom API work or brittle scripts.
Redbird maps The Trade Desk campaigns, line items, ad groups, and performance metrics to Power BI tables, measures, and relationships automatically. The platform understands impression data, bid strategies, audience taxonomies, and attribution windows from The Trade Desk, then structures them for Power BI's DAX calculations and visual analytics. When campaign hierarchies change or new KPIs are added, Redbird adapts your data flows without breaking existing reports. No need to manually map creative IDs to dimension tables or write custom M queries to handle nested JSON responses.
faster than exporting CSVs and refreshing Power BI datasets manually
Redbird can pull from Power BI and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Power BI or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Power BI into The Trade Desk, or from The Trade Desk back into Power BI. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign events in The Trade Desk or data refresh events in Power BI — Redbird connects both systems in either direction.
Fire workflows when a Power BI dataset finishes refreshing with updated data.
Trigger actions when a measure in Power BI exceeds or falls below a defined value.
Detect when new records appear in a Power BI table or data model.
Push new rows or updates to a Power BI dataset programmatically.
Initiate an on-demand refresh of a Power BI dataset or dataflow.
Modify DAX measures or calculated columns in a Power BI semantic model.
Fire workflows when a campaign is paused, activated, or completed in The Trade Desk.
Trigger actions when a campaign or line item reaches a specified budget level.
Detect unusual spikes or drops in CTR, CPA, or conversion rate within The Trade Desk.
Adjust campaign pacing, total budget, or bid strategy based on external data.
Programmatically start or stop line items in response to performance signals.
Push custom audience definitions or first-party data segments to The Trade Desk for targeting.
Stop manually exporting campaign data and rebuilding Power BI reports. Redbird AI syncs The Trade Desk performance metrics to your dashboards automatically, so your team can focus on optimizing campaigns instead of wrangling data.