Sync social media performance data directly into Power BI dashboards without manual CSV exports. Redbird AI automatically pulls engagement metrics, campaign results, and audience insights from Sprout Social into your reports—keeping marketing dashboards current with zero data wrangling.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically refresh Power BI datasets with the latest post performance, engagement rates, and follower growth from Sprout Social. Marketing dashboards stay current without manual data pulls. Teams get real-time visibility into social ROI alongside other channel metrics.
Pull Sprout Social campaign performance into Power BI reports that already track web analytics, CRM, and revenue data. Create single-pane dashboards showing social impact on pipeline and revenue. Leadership sees the full marketing picture without toggling between tools.
Trigger notifications in Sprout Social when Power BI dashboards detect engagement drops, anomalous follower patterns, or campaign underperformance. Social teams react to data-driven insights without monitoring multiple dashboards. Automated alerts catch issues before they escalate.
Continuously move social performance data from Sprout Social into Power BI dataflows for multi-year trend analysis. Build reports comparing campaign effectiveness across quarters and years. Preserve data beyond platform retention limits without manual archiving.
Automatically sync Sprout Social listening data—including sentiment scores, mention volume, and brand health metrics—into Power BI datasets. Combine social sentiment with customer satisfaction and product metrics. Executives see how brand perception correlates with business outcomes.
When Power BI identifies high-value audience segments or top-performing content themes, automatically apply tags in Sprout Social for targeting. Social teams use data-driven segmentation without manual classification. Campaign targeting improves based on cross-platform analytics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Power BI and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Power BI's dataset structures and refresh patterns alongside Sprout Social's post metrics, profile data, and reporting APIs—mapping social performance to business intelligence without custom code.
Redbird automatically maps Sprout Social's engagement metrics, profile analytics, and message data to Power BI tables, measures, and relationships. It handles timezone conversions between social platform timestamps and your reporting calendar, reconciles metric definitions across systems, and structures social data for optimal Power BI modeling. No need to write DAX formulas or build ETL pipelines—Redbird translates between social media data structures and business intelligence schemas.
faster than exporting CSVs and rebuilding Power BI imports weekly
Redbird can pull from Power BI and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Power BI or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Power BI into Sprout Social, or from Sprout Social back into Power BI. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from dataset refreshes in Power BI or campaign completions in Sprout Social—Redbird connects every event across both platforms.
Trigger workflows when Power BI datasets finish refreshing with new data.
Start automations when KPI values in Power BI reports hit defined limits.
React when new Power BI reports are created or existing ones are modified.
Push new records into Power BI streaming or push datasets from external sources.
Initiate on-demand refreshes of Power BI datasets when source data updates.
Modify report filters or parameters in Power BI based on external conditions.
Start workflows when scheduled content goes live on social platforms via Sprout Social.
Trigger automations when posts hit specific engagement, impression, or interaction counts.
React when Sprout Social campaign windows close or reporting periods complete.
Apply classification tags to social content in Sprout Social for organization and reporting.
Append context or data-driven insights to social profiles or conversation threads.
Modify Sprout Social report configurations based on performance data or external triggers.
Stop exporting social media CSVs and rebuilding Power BI imports. Let Redbird sync Sprout Social performance data directly to your dashboards—automatically and continuously.