Connect Power BI and
Sprinklr with AI

Sync Power BI with Sprinklr to automate social media reporting and marketing analytics. Stop exporting CSVs, rebuilding reports manually, or chasing down social metrics across platforms. Redbird AI connects your social listening data to your BI dashboards in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Sprinklr social media performance metrics to Power BI datasets automatically

Pull engagement rates, reach, impressions, and sentiment scores from Sprinklr campaigns directly into Power BI tables. Refresh datasets on schedule or trigger updates when campaign performance changes. Build executive dashboards that always show current social performance without manual exports.

Build real-time social listening dashboards with Sprinklr brand mention data

Stream brand mentions, competitor insights, and sentiment analysis from Sprinklr into Power BI for live monitoring. Combine social listening data with CRM, sales, and web analytics to correlate brand sentiment with business outcomes. Update visualizations as new mentions arrive across channels.

Alert social media teams when Power BI campaign performance falls below targets

Monitor Power BI dashboards tracking multi-channel campaign ROI and automatically create Sprinklr tasks when metrics drop. Send alerts to Sprinklr Care queues when customer sentiment scores decline in specific regions. Close the loop between analytics insights and social team action.

Enrich Power BI reports with Sprinklr audience demographic and psychographic data

Combine Sprinklr's audience insights with customer data already in Power BI to build unified customer profiles. Add social engagement segments, content preferences, and channel behavior to marketing performance reports. See which audience segments drive both social engagement and conversion.

Archive Sprinklr campaign metrics and content performance to Power BI dataflows monthly

Automatically export completed campaign data, engagement trends, and competitive benchmarks from Sprinklr into Power BI for long-term storage and analysis. Build year-over-year comparisons and trend analysis without hitting Sprinklr API rate limits. Create a single source of truth for historical social performance.

Automate cross-channel attribution reports combining Sprinklr social and Power BI sales data

Match Sprinklr campaign engagement events with Power BI sales pipeline data to calculate social media influence on revenue. Build attribution models that credit social touchpoints in multi-channel customer journeys. Generate weekly reports showing which social campaigns contributed to closed deals.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Power BI and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Power BI's semantic models and datasets and Sprinklr's campaign structures, message types, and custom metrics — so you can connect social data to your BI stack without custom development.

AI that understands Power BI schemas and Sprinklr's social data structures

Redbird maps Sprinklr campaigns, messages, profiles, and engagement events to Power BI tables and measures automatically. It recognizes Sprinklr's custom metrics, sentiment scores, and audience segments — then structures them for Power BI relationships and DAX calculations. When Sprinklr adds new channels or metrics, Redbird adapts your data flows without breaking existing reports. No need to manually define API endpoints, transform nested JSON, or rebuild dataflows when either platform updates.

Sprinklr campaign hierarchies to Power BI dimensions
Social engagement metrics to DAX measures
Sentiment analysis to calculated columns
Multi-channel data normalized for reporting
10×

faster than building Power BI connectors and ETL pipelines for Sprinklr data manually

No custom API scripts, Power Query transformations, or Azure Data Factory jobs required

Auto-generated reports

Redbird can pull from Power BI and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Power BI or Sprinklr.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Power BI into Sprinklr, or from Sprinklr back into Power BI. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign milestones in Sprinklr or threshold changes in Power BI dashboards — Redbird connects both systems bidirectionally.

Power BI
Triggers & Actions
Trigger

Dataset refresh completes

Trigger workflows when Power BI datasets finish refreshing with updated data from all sources.

Trigger

Dashboard metric crosses threshold

Start automations when KPIs in Power BI reports exceed or fall below specified values.

Trigger

Report is published or updated

Detect when new Power BI reports are created or existing reports are modified in workspaces.

Action

Create or update dataset rows

Write new records or modify existing data in Power BI datasets via push datasets or dataflows.

Action

Refresh dataset

Trigger on-demand dataset refreshes to pull latest data from connected sources into Power BI.

Action

Export report to PDF or PowerPoint

Generate formatted exports of Power BI reports and save them to specified locations automatically.

Sprinklr
Triggers & Actions
Trigger

Campaign status changes

Trigger when Sprinklr campaigns are published, paused, completed, or moved between workflow stages.

Trigger

Sentiment score shifts significantly

Detect when brand or campaign sentiment analysis crosses thresholds or changes trend direction.

Trigger

New high-priority mention received

Start workflows when Sprinklr identifies brand mentions matching priority keywords or influencer criteria.

Action

Create task in Care queue

Add customer service tasks to Sprinklr Care queues with priority levels and assigned teams.

Action

Add note to campaign or message

Append analytics insights or performance context to Sprinklr campaign records programmatically.

Action

Update custom campaign fields

Write calculated metrics or enriched data back to custom fields in Sprinklr campaign objects.

Power BI
+
Sprinklr

Ready to connect your stack?

Connect Power BI to Sprinklr in minutes and start automating social media reporting and analytics workflows. Stop rebuilding dashboards manually — let Redbird AI sync your social data to your BI platform automatically.

Get started → Book a demo