Connect PostHog and
ZoomInfo with AI

Automatically sync product usage signals from PostHog into ZoomInfo workflows to prioritize high-intent accounts. Stop manually exporting user data, cross-referencing company lists, and building spreadsheets to connect product behavior with sales intelligence.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich PostHog events with firmographic and technographic data from ZoomInfo

Automatically append company size, industry, tech stack, and revenue data to product usage events. Build richer cohorts and segment users by account characteristics without manual data entry. Surface which enterprise accounts are actually using which features.

Trigger ZoomInfo intent workflows when users hit product milestones in PostHog

Send qualified product usage signals—feature adoption, usage thresholds, activation events—directly into ZoomInfo workflows. Automatically prioritize accounts showing product engagement and trigger personalized outreach sequences. Connect product-led growth signals with sales intelligence automation.

Sync high-value feature usage cohorts to ZoomInfo account lists for ABM

Automatically create and update ZoomInfo account lists based on PostHog cohorts and feature flags. Target accounts using premium features, hitting usage thresholds, or showing expansion signals. Keep ABM campaigns synchronized with real product behavior without manual list management.

Alert sales when target accounts show increased product engagement

Monitor PostHog session frequency, feature adoption, and user activity for accounts in ZoomInfo target lists. Automatically notify sales teams when buying committee members increase usage or explore new features. Turn product analytics into real-time account intelligence.

Build product usage reports segmented by ZoomInfo firmographic attributes

Automatically join PostHog event data with ZoomInfo company attributes to analyze adoption by industry, company size, or tech stack. Generate retention and conversion reports broken down by market segment. Understand which customer profiles drive the highest product engagement.

Capture buying intent signals from ZoomInfo as custom PostHog events

Stream ZoomInfo intent data—website visits, content downloads, competitor research—into PostHog as custom events. Correlate buying signals with product usage patterns to identify expansion opportunities. Build unified behavioral profiles combining product telemetry and external intent.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize PostHog and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands PostHog's event schemas, user properties, and cohort definitions alongside ZoomInfo's contact records, intent signals, and account hierarchies—no custom mapping required.

AI that understands product analytics and sales intelligence data models

Redbird automatically maps PostHog events, session properties, feature flags, and user identifiers to ZoomInfo contact records, company profiles, and intent signals. Our AI recognizes common join keys like email domains and company names, handles identity resolution across systems, and preserves event metadata when syncing behavioral data. No need to manually configure field mappings or write transformation logic—Redbird understands how product usage patterns translate to account intelligence.

Event-to-account matching
Cohort to list synchronization
Intent signal enrichment
Behavioral segmentation
10×

faster than exporting PostHog data and manually matching to ZoomInfo accounts

No CSV exports, VLOOKUP formulas, or custom API scripts to keep product data and sales intelligence in sync

Auto-generated reports

Redbird can pull from PostHog and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostHog or ZoomInfo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from PostHog into ZoomInfo, or from ZoomInfo back into PostHog. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any product event in PostHog or buying signal in ZoomInfo—Redbird handles the rest.

PostHog
Triggers & Actions
Trigger

User completes milestone event

Fires when a tracked user completes a defined conversion event or reaches a product milestone.

Trigger

Cohort membership changes

Triggers when users enter or exit a behavioral cohort based on feature usage or engagement patterns.

Trigger

Feature flag activated for account

Detects when a new feature or experiment is rolled out to specific users or organizations.

Action

Create custom event with enrichment data

Add new events to PostHog timelines with firmographic or intent data from external sources.

Action

Update user properties with account attributes

Append company size, industry, revenue, or tech stack data to PostHog user profiles.

Action

Tag users in cohort based on external signals

Automatically add or remove users from PostHog cohorts when external buying signals or CRM data changes.

ZoomInfo
Triggers & Actions
Trigger

Intent signal detected for account

Fires when ZoomInfo identifies buying intent behaviors like competitor research or increased web activity.

Trigger

New contact added to account

Triggers when a new decision-maker or stakeholder is discovered and added to a target company record.

Trigger

Technographic data updated

Detects when a company's tech stack changes, indicating potential buying opportunities or churn risk.

Action

Add accounts to target list

Create or update ZoomInfo account lists based on product usage patterns and engagement signals.

Action

Enrich contact with behavioral score

Append product engagement metrics, feature adoption scores, or usage frequency to ZoomInfo contact records.

Action

Trigger outreach workflow for active users

Automatically initiate sales sequences or ABM campaigns when product usage indicates buying readiness.

PostHog
+
ZoomInfo

Ready to connect your stack?

Start syncing PostHog product analytics with ZoomInfo sales intelligence automatically. Turn user behavior into account prioritization and buying signals into product insights.

Get started → Book a demo