Sync PostHog user cohorts and product events directly to The Trade Desk for smarter audience targeting. Redbird AI eliminates manual CSV exports, audience ID mapping, and fragmented attribution — so your growth and media teams can activate product data for programmatic campaigns in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push user segments who completed key product events — signups, trial conversions, feature adoptions — into The Trade Desk as first-party audiences. Update audience membership daily or in real time as user behavior changes in PostHog.
Identify users who cancelled, downgraded, or became inactive in PostHog and sync them to The Trade Desk as exclusion lists. Prevent wasted ad spend on users who've already churned or downgraded from your product.
When a conversion fires in The Trade Desk, pull session recordings, funnel drop-off data, and feature flag exposure from PostHog to understand the full user journey. Build unified attribution reports that connect ad exposure to in-product behavior.
Monitor PostHog for cohorts that reach minimum audience size or engagement thresholds, then notify media buyers to activate campaigns in The Trade Desk. Automate the handoff between product analytics insights and programmatic execution.
Pull campaign performance, reach, and frequency data from The Trade Desk and join it with PostHog conversion funnels, retention cohorts, and revenue events. Generate unified reports that show how programmatic spend drives product engagement and LTV.
When PostHog session recordings or error events spike for a specific feature or page, automatically pause related ad campaigns in The Trade Desk. Prevent driving paid traffic to broken experiences and resume campaigns once issues are resolved.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize PostHog and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both PostHog's event-based analytics model and The Trade Desk's audience taxonomy, so you can automate audience activation and attribution without custom engineering.
Redbird AI natively maps PostHog cohorts, user properties, and event schemas to The Trade Desk's first-party audience segments and UID2 identifiers. It handles identity resolution across anonymous session IDs, user IDs, and hashed emails, automatically formatting audiences to match The Trade Desk's ingestion requirements. When syncing conversion data back, Redbird joins campaign exposure logs with PostHog funnel events and feature flag variants — no data engineering required.
faster audience activation vs manual CSV uploads and ID mapping
Redbird can pull from PostHog and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostHog or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from PostHog into The Trade Desk, or from The Trade Desk back into PostHog. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any PostHog event or The Trade Desk campaign change — Redbird handles the rest.
Fires when a user enters or exits a saved PostHog cohort based on event criteria or property updates.
Triggers when a specified product event — signup, purchase, upgrade — is tracked in PostHog.
Fires when a user is exposed to a specific feature flag or experiment variant in PostHog.
Generate or refresh a PostHog insight with custom event filters, breakdowns, and date ranges.
Append a user property or group identifier in PostHog based on external data or campaign exposure.
Capture a custom event in PostHog with properties from external sources like ad impressions or conversions.
Fires when a campaign in The Trade Desk is paused, activated, or reaches budget or flight date limits.
Triggers when a user completes a tracked conversion event via The Trade Desk universal pixel.
Fires when a first-party audience segment in The Trade Desk reaches minimum or maximum size for activation.
Upload a new audience segment or refresh membership in an existing The Trade Desk first-party data group.
Change the status of a campaign, ad group, or line item in The Trade Desk based on external triggers.
Adjust campaign bid strategies, daily budgets, or pacing rules in The Trade Desk programmatically.
Start syncing PostHog cohorts to The Trade Desk audiences and build unified attribution reports in minutes. Redbird AI connects your product analytics and programmatic ad platform — no engineering required.