Stop manually matching product engagement metrics to social campaign performance. Redbird AI syncs PostHog event data with Sprout Social analytics, automatically enriching social posts with conversion insights and surfacing which campaigns drive real product usage.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When social campaigns launch in Sprout Social, automatically pull corresponding product conversion rates, feature adoption metrics, and user retention cohorts from PostHog. Marketing teams see which social content drives meaningful product engagement, not just clicks.
Monitor PostHog for significant increases in feature usage, signups, or conversion events. When spikes correlate with Sprout Social campaign timing, automatically notify marketing teams with the specific posts and engagement metrics that drove product activity.
Automatically create and update audience tags in Sprout Social based on PostHog user cohorts—power users, trial converts, feature adopters. Social teams can craft targeted responses and content for users at different product journey stages without manual exports.
Combine Sprout Social engagement data—impressions, clicks, shares—with PostHog activation events, feature usage, and conversion funnels. Automatically generate comprehensive reports showing how social efforts translate to product outcomes.
When users arrive from social channels, automatically tag PostHog events with campaign names, post IDs, and content types from Sprout Social. Product teams get full attribution context for every user action without manual UTM tracking setup.
When users engage heavily with specific content themes in Sprout Social, automatically launch targeted PostHog surveys asking about those features or use cases. Collect qualitative feedback from users already showing interest through social behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize PostHog and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both PostHog's event schemas and user properties alongside Sprout Social's campaign structures and engagement metrics, automatically mapping product behavior to social performance.
Redbird interprets PostHog's event properties, custom definitions, funnel configurations, and cohort logic while simultaneously parsing Sprout Social's post metadata, engagement breakdowns, profile tags, and reporting structures. The AI recognizes when a social campaign window aligns with product usage spikes, automatically joins user identifiers across platforms, and structures attribution without manual field mapping. You get analytics that connect social reach to product outcomes without building custom integrations.
faster than exporting PostHog cohorts and manually cross-referencing social campaign dates
Redbird can pull from PostHog and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostHog or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from PostHog into Sprout Social, or from Sprout Social back into PostHog. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any PostHog event or Sprout Social campaign activity—Redbird handles the rest.
Fires when a specific PostHog event surpasses a defined volume or conversion rate within a time window.
Triggers when users enter or exit defined PostHog cohorts based on behavior patterns or properties.
Activates when a PostHog feature flag reaches full rollout or specific percentage milestones.
Writes new PostHog events tagged with Sprout Social campaign metadata for attribution tracking.
Triggers a PostHog survey for specific user segments based on their social engagement patterns.
Enriches PostHog user profiles with Sprout Social interaction history and engagement levels.
Fires when new content is published in Sprout Social to one or multiple social platforms.
Triggers when a post's engagement metrics—likes, shares, comments—surpass defined benchmarks.
Activates when your brand receives mentions, tags, or direct messages across monitored social channels.
Adds or updates Sprout Social profile tags based on PostHog user cohorts and behavior patterns.
Appends PostHog conversion and usage data directly to Sprout Social campaign records for context.
Creates Sprout Social reports automatically enriched with PostHog event data and conversion metrics.
Connect PostHog and Sprout Social in minutes. Start automating the analysis between product behavior and social performance without building custom integrations or writing SQL queries.