Sync product analytics with retail sales data automatically. Stop manually exporting event data and matching it to CPG performance metrics. Redbird AI connects PostHog's digital behavior insights with SPINS retail scan data to show how product engagement drives in-store sales.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append digital engagement metrics—feature usage, session frequency, conversion events—to SPINS retail performance records. Match product SKUs to digital behavior patterns to understand how app or web engagement correlates with purchase velocity across natural and specialty retail channels.
When SPINS detects significant market share shifts or category growth patterns, automatically activate PostHog feature flags to test new messaging, promotions, or product recommendations. Respond to retail trends with immediate digital experience changes without manual coordination between teams.
Merge PostHog retention cohorts with SPINS repeat purchase data to create comprehensive customer lifecycle reports. Automatically match user segments to household purchase patterns, revealing how product engagement influences long-term CPG buying behavior across channels.
Monitor PostHog conversion funnels and SPINS weekly sales velocity in parallel. When specific funnel stages show deterioration that historically correlates with retail slowdowns, automatically notify product and sales teams with combined context before store performance suffers.
When PostHog experiments conclude, automatically append test variant data and statistical significance to corresponding SPINS product records. Track how digital experience changes influence retail distribution growth, shelf placement, and sales lift across natural channel accounts.
Continuously export combined datasets linking PostHog event streams to SPINS weekly scan data. Build historical archives that preserve relationships between digital engagement patterns and retail outcomes for long-term predictive modeling and trend analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize PostHog and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands PostHog's event schemas and user properties alongside SPINS retail hierarchies—matching digital behavior to SKU-level performance across accounts and channels.
Redbird's AI understands PostHog's event properties, user cohorts, and session attributes while parsing SPINS product hierarchies, account structures, and weekly scan metrics. It automatically matches digital user segments to household demographics, aligns product SKUs across systems, and joins time-series data at appropriate granularities. The platform recognizes how PostHog's funnel stages relate to SPINS distribution milestones and maps custom event properties to retail performance dimensions.
faster to correlate digital engagement with retail sales performance
Redbird can pull from PostHog and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostHog or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from PostHog into SPINS, or from SPINS back into PostHog. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any PostHog event or SPINS data update—Redbird connects product analytics and retail intelligence in both directions.
Trigger when a tracked user completes a specific conversion action or reaches a funnel milestone.
Activate workflows when a feature flag is enabled, disabled, or updated for specific user segments.
Trigger when PostHog captures a session recording containing console errors or rage clicks.
Write custom properties to PostHog user profiles based on external data sources.
Apply tags or metadata to PostHog cohorts using data from connected systems.
Push external events into PostHog's event stream with structured properties and timestamps.
Trigger when SPINS publishes new weekly scan data for tracked products or categories.
Activate workflows when a brand or product crosses predefined market share benchmarks in specific channels.
Trigger when SPINS detects a product gained distribution in new retail accounts or geographic regions.
Attach PostHog user behavior metrics to SPINS product or brand performance records.
Label SPINS SKU records with corresponding A/B test variants or experiment metadata from PostHog.
Write calculated metrics or segment attributes to SPINS data structures for enhanced analysis.
Stop manually bridging the gap between digital product analytics and retail performance data. Redbird connects PostHog and SPINS so you can see how user behavior drives CPG sales.