Connect PitchBook and
Semrush with AI

Automate competitive intelligence workflows that combine private market data with digital marketing performance. Stop manually cross-referencing funding activity with web traffic trends, or copying competitor lists between systems to track both their capitalization and online presence.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich portfolio company records with organic traffic and SEO performance data

When a company is added to a PitchBook list or watchlist, automatically pull their domain authority, estimated traffic, top keywords, and backlink profile from Semrush. Surface which funded companies are winning or losing organic visibility, helping investment teams correlate marketing performance with funding rounds.

Track competitor funding events alongside search visibility and paid ad spend changes

Monitor PitchBook for new funding rounds announced by competitors in your sector, then automatically generate Semrush reports showing traffic trends, keyword ranking shifts, and advertising spend changes in the 90 days before and after the funding event. Identify how capital deployment impacts digital market share.

Alert deal teams when high-traffic domains match investment thesis criteria in PitchBook

Build prospect lists in Semrush based on traffic volume, growth rate, or keyword rankings in target categories. Automatically cross-reference those domains against PitchBook to identify companies that match funding stage, geography, and valuation parameters. Surface investment opportunities before they hit the broader market.

Generate market landscape reports combining private market share with digital visibility

For defined market segments or geographies in PitchBook, automatically append Semrush traffic estimates, keyword ownership, and competitive positioning data. Create comprehensive sector reports that show both capital concentration and consumer attention, revealing which funded players are actually capturing demand.

Sync target company lists to monitor organic search performance post-outreach

When deal sourcing teams create new target lists or update company statuses in PitchBook, automatically add those domains to Semrush position tracking and traffic monitoring projects. Track whether prospect companies are scaling their digital presence in parallel with deal conversations or due diligence processes.

Flag valuation anomalies when web traffic diverges from funding multiples

Compare PitchBook valuation data and post-money metrics against Semrush traffic estimates and growth trajectories. Automatically flag companies where digital engagement is declining despite recent funding, or where traffic is surging but valuations remain compressed relative to comparables.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize PitchBook and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI natively understands PitchBook's private market hierarchies and Semrush's competitive intelligence schemas, so you can connect financial data with digital performance without manual mapping.

AI that reads both financial structures and marketing metrics

Redbird parses PitchBook's company profiles, deal timelines, investor relationships, and valuation histories alongside Semrush's domain analytics, keyword portfolios, backlink graphs, and traffic estimates. The AI automatically matches company entities across systems using domain mappings, recognizes parent-subsidiary structures, and aligns funding event dates with traffic trend windows. You get joined datasets that preserve both private market context and digital competitive positioning.

Company-to-domain entity matching
Funding timeline alignment with traffic trends
Multi-level company hierarchy recognition
Cross-platform competitive set building
10×

faster than exporting PitchBook lists to CSV, manual domain lookups in Semrush, and rebuilding context in spreadsheets

No need to maintain manual domain mapping tables or reconcile company name variations between platforms

Auto-generated reports

Redbird can pull from PitchBook and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PitchBook or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from PitchBook into Semrush, or from Semrush back into PitchBook. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from funding events in PitchBook or traffic changes in Semrush, then write data back to either platform.

PitchBook
Triggers & Actions
Trigger

New funding round announced

Trigger when a company in your tracked lists closes a new financing round or M&A event.

Trigger

Company added to list or watchlist

Trigger when deal teams add a new company to sourcing lists, portfolio tracking, or research watchlists.

Trigger

Valuation or financial data updated

Trigger when post-money valuation, revenue multiples, or financial metrics are updated for tracked companies.

Action

Append custom field with traffic or SEO data

Write Semrush metrics into custom fields on company profiles for unified deal team visibility.

Action

Add note with competitive intelligence summary

Post AI-generated summaries of digital marketing performance and competitive positioning to company timelines.

Action

Create or update company in research list

Add newly discovered high-traffic domains from Semrush to PitchBook sourcing or watchlists.

Semrush
Triggers & Actions
Trigger

Domain traffic exceeds threshold or growth rate

Trigger when tracked domains hit traffic volume targets or show accelerating month-over-month visitor growth.

Trigger

Keyword ranking change detected

Trigger when competitors gain or lose rankings for tracked strategic keywords in target markets.

Trigger

New backlinks or referring domains added

Trigger when monitored companies acquire significant new backlinks indicating PR activity or partnership announcements.

Action

Add domain to position tracking project

Automatically monitor keyword rankings and SERP visibility for newly identified investment targets.

Action

Generate traffic analysis report

Create on-demand competitive traffic reports, keyword gap analysis, or advertising intelligence for target companies.

Action

Export competitor domain list

Pull filtered lists of domains matching traffic, growth, or keyword criteria for cross-referencing with deal flow data.

PitchBook
+
Semrush

Ready to connect your stack?

See how investment and competitive intelligence teams use Redbird AI to connect PitchBook with Semrush and automate workflows that combine private market data with digital performance insights.

Get started → Book a demo