Connect Pinterest Ads and
Sprout Social with AI

Stop manually exporting Pinterest campaign data and rebuilding reports in spreadsheets. Redbird AI syncs your Pinterest Ads performance directly into Sprout Social, giving your team unified visibility into paid and organic social performance without the data gymnastics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Pinterest Ads campaign performance into Sprout Social custom reports

Automatically pull Pinterest campaign metrics—impressions, clicks, conversions, spend—into Sprout Social's reporting dashboard. Your team gets a complete view of paid and organic Pinterest performance in one place, eliminating manual CSV exports and data stitching.

Enrich Pinterest ad creative performance with organic engagement data from Sprout

Match Pinterest ad creative to organic pin performance tracked in Sprout Social. Understand which content themes resonate organically before scaling them with paid promotion, creating a data-driven feedback loop between organic and paid strategies.

Generate weekly paid social performance reports combining Pinterest Ads and Sprout analytics

Automatically compile Pinterest Ads campaign data with Sprout Social's organic metrics into unified performance reports. Marketing teams get comprehensive Pinterest channel reports without manual data consolidation, showing true ROI across paid and owned social efforts.

Alert team when Pinterest ad campaigns underperform compared to organic benchmarks

Monitor Pinterest Ads performance against organic engagement baselines from Sprout Social. Automatically notify campaign managers when paid performance drops below organic benchmarks, enabling quick optimization before budget waste.

Archive Pinterest Ads creative assets and performance data into Sprout content library

Automatically save high-performing Pinterest ad creative and associated metrics into Sprout Social's asset library. Build a searchable repository of proven creative with performance context, making it easy to repurpose winning assets for organic and future paid campaigns.

Promote top-performing organic pins from Sprout as Pinterest Ads campaigns automatically

Identify organic pins with exceptional engagement in Sprout Social and automatically create promoted pin campaigns in Pinterest Ads. Turn organic momentum into paid scale without manual campaign setup, capitalizing on content that's already proven to resonate with your audience.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Pinterest Ads and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Pinterest Ads campaign structures, conversion tracking, and product catalog schemas alongside Sprout Social's publishing workflows, engagement metrics, and custom reporting framework.

AI that speaks both Pinterest advertising and social management

Redbird maps Pinterest Ads campaign hierarchies—account, campaign, ad group, promoted pin—to Sprout Social's profile, post, and message taxonomy automatically. Our AI understands Pinterest conversion events, attribution windows, and shopping catalog data, then translates them into Sprout's reporting dimensions and custom metrics. No manual field mapping or CSV reformatting—Redbird handles the schema differences between advertising platforms and social management tools so your data flows cleanly.

Pinterest campaign & catalog structure
Sprout reporting & tagging taxonomy
Conversion event normalization
Unified paid/organic metrics
10×

faster than exporting Pinterest CSVs and rebuilding reports in Sprout or spreadsheets

No manual downloads, metric mapping, or cross-platform data reconciliation required

Auto-generated reports

Redbird can pull from Pinterest Ads and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pinterest Ads or Sprout Social.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Pinterest Ads into Sprout Social, or from Sprout Social back into Pinterest Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign changes in Pinterest Ads or publishing events in Sprout Social—Redbird handles the rest.

Pinterest Ads
Triggers & Actions
Trigger

Campaign performance threshold met

Triggers when a Pinterest Ads campaign reaches specific performance criteria like ROAS, conversion volume, or spend thresholds.

Trigger

New promoted pin goes live

Fires when a new promoted pin or shopping ad campaign launches in Pinterest Ads.

Trigger

Daily spend or budget alerts

Triggers when campaign spend reaches defined budget percentages or daily pacing alerts.

Action

Update campaign budget or status

Automatically adjust Pinterest Ads campaign budgets or pause/activate campaigns based on performance rules.

Action

Create promoted pin from catalog product

Launch new promoted pin campaigns in Pinterest Ads using product catalog data or creative assets.

Action

Apply audience targeting updates

Modify Pinterest Ads audience targeting parameters, keywords, or interest categories based on performance insights.

Sprout Social
Triggers & Actions
Trigger

Pin published to Pinterest profile

Fires when new organic content is published to Pinterest through Sprout Social's scheduling workflow.

Trigger

Engagement threshold reached on post

Triggers when an organic pin exceeds defined engagement metrics like saves, clicks, or engagement rate in Sprout analytics.

Trigger

New message or comment received

Fires when new Pinterest comments or direct messages are captured in Sprout Social's inbox.

Action

Create scheduled post with campaign data

Draft and schedule Pinterest posts in Sprout Social using performance data or creative from Pinterest Ads campaigns.

Action

Add tags to posts for campaign tracking

Automatically apply Sprout Social tags or labels to Pinterest content based on associated ad campaign performance or themes.

Action

Log campaign notes to content calendar

Add campaign performance annotations or insights to Sprout Social's content calendar for team visibility and planning context.

Pinterest Ads
+
Sprout Social

Ready to connect your stack?

Sync Pinterest Ads with Sprout Social and stop rebuilding social reports manually. Redbird gives your marketing team unified paid and organic performance visibility across Pinterest without the spreadsheet work.

Get started → Book a demo