Automate the flow of campaign performance, conversion data, and audience insights between Pinterest and Marketing Cloud. Stop manually exporting CSVs, reconciling spend data, or rebuilding audiences across platforms — let Redbird sync attribution metrics, enrich customer profiles, and activate high-intent shoppers automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow Pinterest conversion events and product interactions into Marketing Cloud data extensions. Trigger personalized email and SMS journeys based on which pins users engaged with or products they viewed. Keep customer profiles updated with Pinterest behavior for better cross-channel orchestration.
Push email opens, clicks, and journey milestones from Marketing Cloud into Pinterest as custom audience segments. Retarget customers who engaged with specific campaigns or abandoned cart emails with relevant promoted pins. Close the loop between owned channel engagement and paid social activation.
Append Pinterest campaign engagement, pin saves, and product catalog views to unified customer profiles in Marketing Cloud. Surface which promoted pins or shopping ads drove conversions for each contact. Power personalization and segmentation with cross-channel discovery behavior.
Consolidate Pinterest spend, impressions, and attributed revenue with Marketing Cloud email and journey metrics into unified dashboards. Compare cost-per-acquisition across discovery ads and triggered messaging. Build comprehensive marketing attribution reports without stitching together exports.
Monitor product availability and inventory levels stored in Marketing Cloud data extensions. Automatically pause or adjust Pinterest shopping campaigns when items go out of stock. Prevent ad spend waste and customer disappointment from promoting unavailable products.
Track Pinterest campaign performance by audience segment and product category. Send alerts to Marketing Cloud teams when conversion rates decline or CPA exceeds thresholds. Trigger automated optimization workflows or notify managers to review creative and targeting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pinterest Ads and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Pinterest's campaign structure, conversion tracking pixels, and audience taxonomies alongside Marketing Cloud's data extensions, journey builder schemas, and contact models — no custom mapping required.
Redbird's AI automatically maps Pinterest campaign IDs, ad group hierarchies, and conversion event parameters to Marketing Cloud data extension fields, journey entry criteria, and contact attribute schemas. It recognizes promoted pin engagement events, shopping catalog interactions, and audience list formats, then intelligently syncs them to the right data extensions, contact records, or journey triggers. When Pinterest's API structure changes or Marketing Cloud schemas evolve, Redbird adapts without breaking your automations.
faster than building custom ETL pipelines between Pinterest's Ads API and Marketing Cloud REST/SOAP endpoints
Redbird can pull from Pinterest Ads and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pinterest Ads or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pinterest Ads into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Pinterest Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Pinterest Ads or customer journey activity in Marketing Cloud — Redbird handles the rest.
Fires when a Pinterest campaign or ad group reaches a specified spend limit or pacing milestone.
Triggers when a user completes a purchase, signup, or custom conversion after clicking a Pinterest ad.
Activates when specific products in your Pinterest catalog see significant changes in impressions, clicks, or ROAS.
Build new Pinterest audience segments or refresh existing lists with customer data or behavioral criteria.
Automatically start, stop, or adjust Pinterest campaigns and ad groups based on external triggers or performance thresholds.
Sync product availability, pricing, or attributes to Pinterest shopping catalogs from inventory or CMS systems.
Fires when a customer reaches specific milestones in Marketing Cloud journey builder flows or meets entry criteria.
Triggers on opens, clicks, bounces, or unsubscribes from Marketing Cloud email sends for segmentation or follow-up.
Activates when new records appear or existing data changes in specified Marketing Cloud data extensions.
Write new fields or modify existing contact records and data extension rows with Pinterest campaign data.
Inject contacts into specific journey flows or influence path decisions based on Pinterest ad engagement.
Build new audience filters or update existing segments in Audience Builder with Pinterest interaction data.
Stop wrestling with Pinterest API exports and Marketing Cloud import workflows. Connect your discovery advertising and enterprise marketing automation in minutes, and start automating attribution, audience sync, and cross-channel orchestration today.