Connect Piano Analytics and
Xumo with AI

Sync streaming viewership data with your analytics stack automatically. Stop manually exporting Xumo performance metrics and reconciling CTV data with web analytics. Redbird AI keeps Piano Analytics and Xumo in sync so your media team has unified audience insights across platforms.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Push Xumo viewership metrics into Piano Analytics custom segments and reports

Automatically flow streaming session data, watch time, and content performance from Xumo into Piano Analytics as custom dimensions. Create unified audience segments that combine CTV viewing behavior with web and app analytics without manual CSV exports or API scripting.

Enrich Piano Analytics user profiles with Xumo streaming engagement and device data

Merge Xumo household-level viewing patterns, device types, and ad exposure data into Piano Analytics user profiles. Build richer behavioral segments that span web traffic, content consumption, and CTV engagement for multi-platform audience analysis.

Send Piano Analytics subscription funnel events to Xumo for ad targeting optimization

Flow conversion events, paywall interactions, and subscriber status from Piano Analytics into Xumo's audience data layer. Enable smarter ad targeting on your FAST channels by leveraging subscription intent and content affinity signals captured across your digital properties.

Generate unified content performance reports combining Piano and Xumo viewership data

Automatically compile cross-platform content reports that merge Piano Analytics web/app metrics with Xumo streaming performance. Track how the same content performs across platforms, identify top-performing titles by channel, and surface insights without manual data aggregation.

Alert media teams when Xumo content performance anomalies appear in Piano Analytics dashboards

Monitor streaming metrics from Xumo within Piano Analytics and trigger notifications when viewership drops, completion rates decline, or engagement spikes occur. Route alerts to Slack or email with contextual data so programming teams can respond to content performance shifts immediately.

Archive historical Xumo streaming data into Piano Analytics data warehouse connectors

Continuously sync Xumo viewership history, ad impression data, and device telemetry into Piano Analytics' export destinations like Snowflake or BigQuery. Maintain long-term CTV analytics alongside web data for trend analysis, modeling, and compliance reporting.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Piano Analytics and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Piano Analytics' event taxonomy and data models and Xumo's streaming metrics API, so you can unify CTV and digital analytics without custom integration work.

AI that speaks Piano Analytics events and Xumo streaming schemas

Redbird's AI maps Xumo's viewership sessions, content metadata, ad pod events, and device properties to Piano Analytics' page views, custom properties, event categories, and user attributes automatically. It handles streaming-specific fields like completion rates and tune-in sources, matching them to the right Piano dimensions and metrics. Whether you're syncing watch time to engagement properties or merging household IDs with user profiles, Redbird resolves schema differences and data type mismatches so your CTV data flows cleanly into your analytics environment.

Xumo session-to-Piano event mapping
CTV metadata normalization
Streaming metric transformation
Cross-platform user ID resolution
10×

faster than building custom Piano Analytics and Xumo API integrations

No API documentation diving, no field mapping spreadsheets, no maintaining sync scripts when Xumo's data model updates

Auto-generated reports

Redbird can pull from Piano Analytics and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Piano Analytics or Xumo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Piano Analytics into Xumo, or from Xumo back into Piano Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Piano Analytics or Xumo and take action across your entire media analytics stack.

Piano Analytics
Triggers & Actions
Trigger

User completes subscription funnel step

Fires when a visitor progresses through paywall, registration, or conversion events tracked in Piano Analytics.

Trigger

Content reaches performance threshold

Triggers when article, video, or page views exceed defined engagement or traffic benchmarks.

Trigger

New behavioral segment membership

Activates when a user enters a custom segment based on journey patterns or attribute rules.

Action

Create custom user property

Write new dimensions or attributes to user profiles for segmentation and analysis.

Action

Send custom event

Push external events into Piano Analytics event stream with custom categories and properties.

Action

Update content metadata

Modify tags, categories, or custom fields associated with tracked pages or content items.

Xumo
Triggers & Actions
Trigger

Streaming session starts or ends

Fires when a viewer begins or completes a viewing session on Xumo's platform or smart TV OS.

Trigger

Content watch time threshold reached

Triggers when cumulative viewing duration for a channel or title crosses a defined level.

Trigger

Ad impression delivered

Activates when an ad pod is served within Xumo's FAST or CTV inventory during streaming.

Action

Update content metadata and tags

Modify channel descriptions, genres, or custom fields for content distributed on Xumo.

Action

Send audience segment data

Push behavioral or demographic audience attributes into Xumo for ad targeting or personalization.

Action

Log custom streaming event

Write custom engagement or interaction events into Xumo's analytics layer for tracking.

Piano Analytics
+
Xumo

Ready to connect your stack?

Sync Piano Analytics with Xumo and unify your streaming and digital analytics. Redbird AI handles the integration so your media team can focus on insights, not data pipelines.

Get started → Book a demo