Connect Outreach and
Totango with AI

Automate the handoff from sales to customer success. Stop manually copying deal context, transcribing discovery notes, and chasing down account history when deals close. Redbird keeps Totango in sync with every Outreach activity, contact, and pipeline movement.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Create Totango customer records when Outreach deals close-won

Automatically provision new customer success accounts in Totango the moment an Outreach opportunity marks closed-won. Include deal size, product SKUs, key contacts, and sales notes to give CS teams complete context from day one.

Sync pre-sale engagement data to Totango health scores

Feed Outreach email engagement, call activity, and meeting frequency into Totango health models before the customer even signs. Help CS teams prioritize onboarding based on which contacts were most engaged during the sales cycle.

Alert sales reps when Totango detects at-risk renewal signals

Surface Totango health score drops, low NPS responses, or declined product usage directly into Outreach as tasks or sequences. Enable AEs to re-engage strategic accounts before they churn, without CS having to manually escalate.

Route expansion opportunities from Totango into Outreach pipelines

When Totango identifies upsell or cross-sell signals based on usage patterns or success milestones, automatically create Outreach opportunities and add contacts to nurture sequences. Keep expansion revenue visible in the same workflows as new business.

Append Outreach call transcripts and notes to Totango customer timelines

Capture executive conversations, QBR prep notes, and strategic account calls from Outreach and sync them to the relevant Totango account. Give CS teams visibility into sales promises, pain points discussed, and stakeholder priorities without digging through CRM records.

Report on sales-to-CS handoff velocity and context completeness

Track how quickly closed deals move from Outreach to active Totango success plans, and measure whether key fields like champion contact, use case, and implementation timeline are populated. Identify bottlenecks in the revenue handoff process.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Outreach and Totango with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Outreach's sales activity schema and Totango's customer success data model, so you can connect complex revenue workflows without middleware or custom code.

AI that understands both sales execution and customer success platforms

Redbird maps Outreach sequences, prospect objects, and engagement events to Totango accounts, touchpoints, and health attributes automatically. It knows how to translate deal stages into lifecycle phases, transform email reply rates into engagement scores, and route multi-contact sales threads to the right customer success owner. Redbird handles nested account hierarchies, custom fields in both systems, and bidirectional syncs without breaking.

Outreach prospect → Totango contact mapping
Deal close-won → Success plan triggers
Engagement metrics → Health score inputs
Totango risk signals → Outreach tasks
10×

faster than building custom Outreach-Totango sync with webhooks and scripts

No API rate limit management, no custom field mappers, no manual data transformations between sales and CS schemas

Auto-generated reports

Redbird can pull from Outreach and Totango simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Outreach or Totango.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Outreach into Totango, or from Totango back into Outreach. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any sales activity in Outreach or customer success event in Totango, then take action in either system.

Outreach
Triggers & Actions
Trigger

Opportunity stage changed

Fires when a deal moves to a new pipeline stage, especially closed-won or closed-lost.

Trigger

Prospect replied to sequence

Triggers when a contact responds to an automated email in an active Outreach sequence.

Trigger

Call logged with sentiment or outcome

Fires after a sales call is completed and tagged with disposition, next steps, or AI sentiment.

Action

Create or update opportunity

Add a new deal to an Outreach pipeline or update existing opportunity fields like stage, amount, or close date.

Action

Add prospect to sequence

Enroll a contact into a specific Outreach cadence or nurture sequence with custom variables.

Action

Create task for account owner

Assign a to-do item to the assigned AE or SDR with context, priority, and due date.

Totango
Triggers & Actions
Trigger

Health score drops below threshold

Fires when a customer's composite or segment-specific health score falls into yellow or red.

Trigger

Success milestone completed

Triggers when a customer achieves an onboarding goal, adoption benchmark, or renewal checkpoint.

Trigger

Campaign or touchpoint responded to

Fires when a customer engages with a Totango SuccessBLOC email, survey, or in-app message.

Action

Create or update customer account

Provision a new Totango account or update fields like ARR, lifecycle stage, or CSM owner.

Action

Log custom touchpoint or activity

Record an event on the customer timeline, such as a call summary, feature request, or stakeholder change.

Action

Update health score attribute

Modify a specific health input like engagement frequency, support ticket volume, or product usage metric.

Outreach
+
Totango

Ready to connect your stack?

Sync Outreach and Totango in minutes, not sprints. Build automated handoffs between sales and customer success without wrestling with API docs or custom integrations.

Get started → Book a demo