Sync sales engagement data with programmatic advertising campaigns automatically. Stop manually exporting prospect lists, uploading CSVs to build audiences, or reconciling sales activity with ad exposure data across disconnected systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update Trade Desk audience segments based on Outreach email opens, link clicks, and meeting bookings. Target prospects showing sales intent with coordinated display and CTV campaigns. Keep audience segments fresh as engagement patterns change.
Launch personalized sales sequences when target accounts are added to specific Trade Desk campaigns or audience segments. Coordinate outbound touch with paid media exposure timing. Ensure sales follows up while brand awareness is fresh.
Remove contacts from Trade Desk campaigns when they reach specific Outreach pipeline stages or book meetings. Eliminate wasted ad impressions on prospects already in conversation. Reallocate budget to net-new accounts automatically.
Append Trade Desk impression, click, and video completion data to Outreach contact records. Give sales reps visibility into which ads prospects have seen before calls. Use ad engagement as a conversation starter and context layer.
Cross-reference Trade Desk campaign exposure with Outreach pipeline stage progression and meeting bookings. Measure which programmatic channels and creatives correlate with sales engagement. Build attribution models that connect paid media spend to revenue outcomes.
Trigger notifications when target accounts in active Outreach sequences have minimal Trade Desk impression delivery. Flag opportunities to increase campaign pressure on accounts sales is actively working. Coordinate spend allocation with pipeline priorities.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Outreach and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Outreach's sales engagement model and The Trade Desk's audience taxonomy, so you can orchestrate revenue workflows across prospecting and programmatic without custom code.
Redbird's AI maps Outreach prospect fields, sequence stages, and engagement events to The Trade Desk's audience segments, campaign structures, and performance schemas automatically. It normalizes email addresses and company domains for audience matching, handles Trade Desk's UID2 and first-party data requirements, and reconciles impression timestamps with sales touchpoint chronology. No manual field mapping or CSV transformation needed.
faster than exporting prospect lists, formatting CSVs, and manually uploading audience segments to Trade Desk
Redbird can pull from Outreach and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Outreach or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Outreach into The Trade Desk, or from The Trade Desk back into Outreach. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales engagement event or campaign signal, then take action across both systems instantly.
Fires when a contact enters a specific step in an Outreach sequence.
Triggers when a prospect opens an email or clicks a tracked link.
Fires when a prospect schedules or changes a calendar meeting.
Enroll a contact into a specific Outreach sales sequence automatically.
Write data to custom fields on Outreach contact or account records.
Generate a follow-up task assigned to the account owner in Outreach.
Fires when a user is added to a specific Trade Desk audience or data segment.
Triggers when an ad impression is served to a user in a campaign.
Fires when a user clicks a creative or completes a video ad view.
Append contacts to a Trade Desk first-party or CRM data segment.
Suppress contacts from specific audience segments to stop ad delivery.
Adjust spend allocation or bidding parameters on running campaigns programmatically.
Sync Outreach and The Trade Desk in minutes. Coordinate sales engagement with programmatic campaigns, build closed-loop attribution, and stop managing audience uploads manually.