Sync sales engagement data and marketing touchpoints automatically between Outreach and Salesforce Marketing Cloud. Stop manually reconciling prospect activity across sales and marketing platforms, chasing down engagement metrics, or rebuilding contact lists for nurture campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects engage with Outreach sequences but don't convert, automatically add them to targeted nurture journeys in Marketing Cloud. Redbird captures reply sentiment, meeting booking attempts, and content engagement to trigger the right marketing follow-up. Sales and marketing stay aligned without manual handoffs.
Surface marketing email opens, clicks, and journey progression directly in Outreach prospect records. Sales reps see which campaigns prospects engaged with before making their next call. Eliminates blind outreach and improves conversation relevance.
Merge sales sequence performance, call logs, and meeting data from Outreach with Marketing Cloud campaign touches and journey completions. Build cross-platform dashboards showing which marketing campaigns drive the most sales conversations. No more fragmented funnel reporting across teams.
Trigger Outreach sequences automatically when Marketing Cloud contacts complete key journey milestones or reach engagement scoring thresholds. Redbird monitors journey progression and creates Outreach prospects with full marketing context. Sales strikes while intent is hot.
Automatically exclude contacts currently in active Outreach sequences from Marketing Cloud sends to prevent message overlap. Redbird syncs sequence enrollment status in real-time and updates Marketing Cloud data extensions. Maintains consistent customer experience across channels.
When deals close-lost in Outreach, automatically enroll contacts into long-term nurture journeys in Marketing Cloud. Redbird captures lost reason codes and deal context to personalize re-engagement timing. Keeps pipeline prospects warm without sales rep overhead.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Outreach and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird natively understands Outreach sequence data, prospect touchpoints, and call logs alongside Marketing Cloud journey builder schemas, data extensions, and subscriber attributes.
Redbird's AI maps Outreach prospect records, sequence steps, and engagement events to Marketing Cloud contact keys, data extension fields, and journey entry criteria automatically. It understands sequence enrollment states versus journey progression stages, syncs custom Outreach fields to Marketing Cloud attributes, and handles subscriber key matching across both platforms. No need to manually define field mappings or write API integrations for every workflow.
faster than building custom middleware between Outreach APIs and Marketing Cloud SOAP/REST endpoints
Redbird can pull from Outreach and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Outreach or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Outreach into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Outreach. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales engagement event in Outreach or marketing journey activity in Salesforce Marketing Cloud.
Fires when a contact is enrolled in any Outreach sequence or specific sequence types.
Triggers when a prospect replies to an Outreach sequence email with optional sentiment filters.
Fires when a prospect books a meeting through Outreach scheduling links.
Add new prospects to Outreach or update existing records with enriched data.
Enroll contacts into specific Outreach sequences with custom start steps.
Pause or remove prospects from active sequences to prevent message conflicts.
Fires when a subscriber enters a specific Marketing Cloud journey or journey milestone.
Triggers on email opens, clicks, or specific link clicks within Marketing Cloud sends.
Fires when subscriber data is updated in specific Marketing Cloud data extensions.
Write or update subscriber records in Marketing Cloud data extensions with sales context.
Inject contacts into Marketing Cloud journeys based on sales engagement signals.
Sync sales activity data to Marketing Cloud contact records and attribute groups.
Stop losing context between sales engagement and marketing automation. Redbird connects Outreach and Salesforce Marketing Cloud so your revenue teams work from the same playbook.