Connect Outreach and
Redshift with AI

Redbird AI syncs your sales execution data from Outreach into Redshift automatically. Stop exporting CSVs, writing custom ETL scripts, or waiting on engineering to build pipeline reports. Get your sequence performance, rep activity, and engagement metrics into your data warehouse in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync all sales activity events to Redshift for historical analysis

Automatically stream calls, emails, meetings, and sequence steps from Outreach into Redshift tables as they happen. Build time-series analyses of rep behavior, prospect engagement patterns, and touchpoint effectiveness without missing a single event. No more batch exports or stale snapshots.

Build executive pipeline reports combining Outreach and product usage data

Pull Outreach opportunity stages, meeting outcomes, and prospect progression into Redshift where it joins with product analytics, support tickets, and billing data. Create unified revenue intelligence dashboards that show the full customer journey from first touch to expansion.

Archive five years of sequence performance for compliance and trend analysis

Automatically move completed sequence data, cadence performance metrics, and historical engagement records into Redshift for long-term storage. Maintain complete audit trails for regulatory requirements while keeping Outreach clean and performant.

Enrich Outreach prospects with scored account data from your data warehouse

Query Redshift for intent signals, product usage scores, technographic data, and propensity models, then push enriched fields back into Outreach prospect records. Equip reps with data-driven prioritization without leaving their workflow.

Alert revenue ops when rep activity patterns indicate coaching opportunities

Monitor aggregated activity metrics in Redshift and trigger notifications when call volume drops, email response rates decline, or meeting conversion deviates from benchmarks. Proactively identify performance issues before they impact pipeline.

Automate weekly rep scorecards by joining Outreach data with quota attainment

Combine Outreach activity counts, stage progression velocity, and engagement quality scores with quota and closed-won data in Redshift. Generate automated performance reports that connect leading indicators to revenue outcomes.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Outreach and Redshift with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Outreach's sales execution schema and Redshift's table structures, so you can sync activity data, join datasets, and build analytics workflows without writing SQL or API code.

AI that understands sales data structures and warehouse schemas

Redbird maps Outreach objects like sequences, prospects, mailboxes, calls, and opportunities to Redshift tables with proper typing and relationships. It handles nested activity streams, normalizes engagement event timestamps, and incrementally syncs only changed records. When schemas evolve or custom fields are added in Outreach, Redbird adapts your Redshift tables automatically without breaking downstream dashboards.

Sequence step events
Prospect engagement history
Call and meeting metadata
Pipeline stage transitions
10×

faster than building custom ETL pipelines for Outreach analytics

No Airflow DAGs, Lambda functions, or data engineering sprints required

Auto-generated reports

Redbird can pull from Outreach and Redshift simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Outreach or Redshift.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Outreach into Redshift, or from Redshift back into Outreach. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Outreach or query result in Redshift, then take action across your entire stack.

Outreach
Triggers & Actions
Trigger

Prospect completes sequence

Fires when a prospect reaches the final step of an active sequence without converting.

Trigger

Meeting outcome logged

Triggers when a rep records a meeting disposition like no-show, qualified, or demo completed.

Trigger

Opportunity stage changes

Activates when a deal moves between pipeline stages in Outreach.

Action

Add prospect to sequence

Enroll a contact into a specific sales cadence based on external triggers or data conditions.

Action

Update custom prospect field

Write enrichment data, propensity scores, or computed attributes to Outreach prospect records.

Action

Create task for rep

Generate a follow-up task assigned to a specific sales rep with context and priority.

Redshift
Triggers & Actions
Trigger

New rows appear in activity table

Fires when fresh engagement events, call logs, or email sends land in a monitored Redshift table.

Trigger

Query result crosses threshold

Activates when a scheduled analytical query returns values outside expected ranges or SLA targets.

Trigger

Daily aggregate refresh completes

Triggers after a scheduled rollup or materialized view finishes updating in Redshift.

Action

Insert records into table

Write processed sales activity, enrichment data, or aggregated metrics into Redshift tables.

Action

Run analytical query

Execute a SQL query to compute rep performance, sequence effectiveness, or engagement trends on demand.

Action

Update dimension table

Refresh account hierarchies, territory mappings, or quota targets in Redshift for downstream joins.

Outreach
+
Redshift

Ready to connect your stack?

Sync Outreach to Redshift in minutes and start building the sales analytics pipelines your revenue team has been requesting. No coding, no maintenance, no data engineering backlog.

Get started → Book a demo