Sync NielsenIQ retail measurement data with TikTok Ads to automate audience targeting, campaign optimization, and performance analysis. Stop manually exporting sales data, building audience segments in spreadsheets, or reconciling ad performance with retail outcomes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When NielsenIQ identifies SKUs with above-threshold velocity growth in specific retail channels, automatically create or update TikTok custom audiences targeting demographics matching those purchase panels. Eliminate manual audience builds and ensure your highest-performing products get immediate TikTok exposure to lookalike shoppers.
Automatically increase or decrease TikTok campaign budgets when NielsenIQ market share data crosses defined thresholds by category or region. Stop reacting to competitive shifts days or weeks late—let retail measurement data drive real-time ad spend allocation to defend or capture share.
Pull TikTok ad performance data and append matched NielsenIQ retail sales, distribution, and velocity changes for exposed vs. control markets. Build unified reports showing true incremental lift at retail, not just digital attribution, giving your team a complete picture of TikTok's ROI.
Automatically compile TikTok campaign metrics alongside NielsenIQ shopper behavior, basket penetration, and repeat purchase data for advertised products. Deliver consolidated reports to brand and media teams showing how TikTok engagement translates to actual shopping behavior and loyalty shifts.
Monitor TikTok video view rates and engagement metrics against NielsenIQ velocity and distribution data for advertised SKUs. Send alerts when digital performance diverges from retail outcomes, flagging potential creative, targeting, or conversion issues before budget is wasted.
When NielsenIQ shows sustained sales declines or distribution losses in specific geographies or demographics, automatically add those segments to TikTok exclusion lists. Stop wasting ad spend on audiences where retail fundamentals are deteriorating and reallocate to growth markets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both NielsenIQ's retail measurement schemas and TikTok Ads' campaign structures, so you can automate data flows and analysis without custom code or middleware.
Redbird natively maps NielsenIQ product hierarchies, store panels, velocity metrics, and consumer purchase data to TikTok's campaign structures, audience segments, and conversion events. Our AI handles category taxonomies, time-series alignment, geographic matching, and attribution windows automatically. You define the business logic—market share thresholds, velocity triggers, lift calculation methods—and Redbird translates it into working automations across both platforms without engineering sprints or API documentation.
faster than exporting NielsenIQ CSVs, matching TikTok data in spreadsheets, and manually updating audiences
Redbird can pull from NielsenIQ and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into TikTok Ads, or from TikTok Ads back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any NielsenIQ retail measurement event or TikTok Ads campaign activity, and take action across both systems instantly.
Fires when a SKU's sales velocity in tracked channels exceeds or falls below your defined benchmark.
Triggers when your brand or competitor share changes by a set percentage within a category or geography.
Activates when NielsenIQ publishes updated shopper behavior, basket, or purchase frequency data for your products.
Retrieve sales, distribution, velocity, or pricing data for specified SKUs, categories, or time periods.
Fetch current market share positions and trends for your brand vs. competitors in defined categories.
Extract demographic, behavioral, or geographic shopper segments based on NielsenIQ panel criteria.
Fires when a TikTok campaign's daily or lifetime spend crosses your defined limit.
Triggers when in-feed video ads underperform on view-through rate, signaling creative or targeting issues.
Activates when tracked conversions (purchases, add-to-cart, etc.) increase or decrease significantly period-over-period.
Build new TikTok audiences or refresh existing segments with updated targeting criteria or user lists.
Modify daily or lifetime budgets for specific campaigns, ad groups, or creative sets programmatically.
Retrieve impressions, clicks, video views, CTR, conversion data, and spend for defined date ranges and campaigns.
Sync NielsenIQ retail intelligence with TikTok Ads to automate audience targeting, optimize spend based on real sales data, and prove incremental lift. Build your first workflow in minutes.