Redbird AI connects your market intelligence to retail operations. Stop manually exporting Nielsen sales data into planning spreadsheets, reconciling SKU codes across systems, or building custom ETL scripts to update Oracle Retail with market performance insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull NielsenIQ point-of-sale velocity and market share data, normalize product hierarchies, and update Oracle Retail's demand forecasting models. Keep replenishment algorithms aligned with actual market performance without manual data transfers.
Pull category market share, competitive pricing, and distribution metrics from NielsenIQ and append them to Oracle Retail merchandise planning records. Enable buyers to make assortment decisions with full market context instead of relying on isolated internal data.
Compare NielsenIQ sell-through rates against Oracle Retail's inventory projections by SKU and location. Trigger alerts when external market data shows demand variance beyond thresholds, enabling proactive inventory adjustments.
Build automated reports that merge NielsenIQ market share trends, promotional lift analysis, and consumer panel insights with Oracle Retail sales, inventory turns, and margin data. Deliver unified performance views without manual spreadsheet consolidation.
Automatically send planned promotion schedules, pricing changes, and SKU activation dates from Oracle Retail to NielsenIQ measurement frameworks. Enable accurate before-and-after promotional effectiveness analysis with complete campaign metadata.
Capture the specific NielsenIQ market data—category trends, competitive movements, consumer insights—that informed each Oracle Retail merchandise plan or assortment change. Create traceable decision records linking external intelligence to internal actions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and Oracle Retail with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both NielsenIQ's market measurement schemas and Oracle Retail's planning hierarchies, so your integrations handle product taxonomy mapping, location normalization, and time-period alignment automatically.
Redbird automatically maps NielsenIQ's UPCs, retailer codes, and geographic markets to Oracle Retail's item masters, store hierarchies, and merchandise categories. The AI handles mismatched product descriptions, reconciles Nielsen's weekly measurement periods with Oracle's planning calendars, and normalizes currency and unit-of-measure differences across datasets. You get clean, matched data flowing between external market intelligence and internal operations without custom transformation scripts.
faster than building custom ETL pipelines between Nielsen and Oracle
Redbird can pull from NielsenIQ and Oracle Retail simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or Oracle Retail.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into Oracle Retail, or from Oracle Retail back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any market data update in NielsenIQ or operational event in Oracle Retail—Redbird connects the full workflow.
Trigger when NielsenIQ releases updated point-of-sale data for tracked categories, markets, or retailers.
Trigger when your brand's or a competitor's market share moves above or below defined thresholds in Nielsen data.
Trigger when NielsenIQ finalizes performance measurement for a specific promotional campaign or pricing event.
Pull specific shopper behavior, purchase frequency, or demographic data from Nielsen consumer panels for analysis.
Extract sales velocity, distribution coverage, and inventory turn metrics for specified product categories and time periods.
Fetch current and historical price points for your products and competitors across markets and channels.
Trigger when a new assortment plan, item allocation, or category strategy is finalized in Oracle Retail planning.
Trigger when Oracle Retail creates purchase orders or transfer requests based on demand forecasting algorithms.
Trigger when actual stock levels diverge from planned inventory positions beyond configured tolerance levels.
Adjust Oracle Retail's forecasting models with external data inputs like market growth rates or competitive velocity.
Add new SKUs or modify product attributes, hierarchies, and planning parameters in Oracle Retail's master data.
Append market intelligence, competitive insights, or third-party data references to Oracle planning decisions for audit trails.
Stop copying Nielsen market data into Oracle planning spreadsheets. Redbird AI connects your market intelligence to retail operations in minutes, not months of custom integration work.