Stop manually exporting behavioral data to understand retail performance. Redbird AI syncs Adobe Analytics customer journey insights with Oracle Retail merchandising, inventory, and planning systems—so digital behavior automatically informs stock decisions, assortment planning, and demand forecasts.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Adobe Analytics tracks surges in product views or cart additions, automatically flag trending SKUs in Oracle Retail for inventory review. Merchandising teams see which digital demand signals require restocking or promotional action without manual analytics exports.
Pull current stock levels, store availability, and fulfillment options from Oracle Retail into Adobe Analytics customer profiles. Build audiences based on product availability proximity, enabling personalized marketing that only promotes in-stock items near each customer.
Flow attributed conversions and channel source data from Adobe Analytics into Oracle Retail's planning workflows. Demand forecasting models incorporate which marketing channels drive purchases for each product category, improving accuracy and allocation decisions.
Combine Adobe Analytics journey data with Oracle Retail point-of-sale and fulfillment records. Generate unified reports showing how online research behavior correlates with in-store purchases, BOPIS conversions, and cross-channel customer value without manual data stitching.
When cart abandonment rates spike for specific SKUs in Adobe Analytics, automatically create replenishment or supplier review tasks in Oracle Retail. Out-of-stock or delayed fulfillment issues surface faster, reducing revenue loss from inventory gaps.
When new SKUs or product lines are added to Oracle Retail merchandising systems, automatically update Adobe Analytics tracking parameters, custom events, and product variables. Ensure complete measurement coverage for new inventory without manual tagging updates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Oracle Retail with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics' custom evars, props, and segment logic alongside Oracle Retail's merchandise hierarchies, location structures, and operational schemas—no mapping spreadsheets required.
Redbird parses Adobe Analytics event streams, segment definitions, and attribution models while understanding Oracle Retail's SKU hierarchies, inventory positions, supplier relationships, and planning cycles. The platform automatically maps product identifiers across systems, aligns customer touchpoints with fulfillment records, and translates behavioral metrics into retail operational language. Changes to merchandise categories or analytics implementations are detected and reflected across workflows without manual reconfiguration.
faster than exporting Adobe Analytics data to CSV and importing into Oracle Retail reporting
Redbird can pull from Adobe Analytics and Oracle Retail simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Oracle Retail.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Oracle Retail, or from Oracle Retail back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any customer behavior event in Adobe Analytics or operational change in Oracle Retail.
When a customer enters or exits a behavioral segment based on purchase intent or engagement level.
When a transaction is attributed to a specific marketing channel or campaign touchpoint.
When traffic to a specific product page or category exceeds historical thresholds within a time window.
Build new calculated metrics combining dimensions and metrics for reporting or segment logic.
Modify segment rules to include new conditions, events, or product classifications from external systems.
Apply custom event tracking or classification values to transactions for enhanced attribution analysis.
When stock quantity for a SKU or location falls below reorder points or exceeds overstock limits.
When a SKU is created or activated in merchandising and planning systems for upcoming launches.
When planning systems update expected sales volumes or replenishment schedules for product categories.
Initiate purchase orders or transfer requests to restock items based on external demand signals.
Modify product classifications, pricing tiers, or availability flags in the core merchandise database.
Mark products for merchandising or planning team attention based on anomalies or performance thresholds.
Sync Adobe Analytics and Oracle Retail in minutes. Stop losing sales to inventory gaps your digital data already predicted—let Redbird connect customer behavior to retail operations automatically.