Redbird AI syncs Nielsen Scarborough consumer research and audience insights directly into The Trade Desk campaigns. Stop manually exporting CSVs, rebuilding audience segments, and reconciling media planning data with programmatic targeting—automate the flow from research to activation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When new audience profiles are built in Nielsen Scarborough, automatically create or update corresponding audience segments in The Trade Desk. Match demographic, psychographic, and media consumption attributes to targeting parameters without manual translation or CSV uploads.
Send impressions, frequency, and conversion data from The Trade Desk campaigns back into Nielsen Scarborough for cross-reference with audience measurement. Compare actual programmatic delivery against projected reach and media consumption patterns to refine future planning.
Automatically detect when Nielsen Scarborough publishes updated market research or consumer behavior data. Redbird flags affected The Trade Desk audience segments and updates targeting criteria to reflect the latest consumer insights without manual monitoring.
Combine The Trade Desk campaign performance data with Nielsen Scarborough audience profiles to produce unified reports. Show how actual reach and conversions align with target demographics, purchase behavior, and media consumption patterns across markets.
Monitor The Trade Desk campaign delivery against Nielsen Scarborough audience projections in real time. Automatically notify teams when impressions, frequency, or audience composition differs significantly from research-based expectations, enabling faster optimization.
Maintain a centralized record linking Nielsen Scarborough research cohorts to every The Trade Desk campaign they informed. Preserve audience definitions, targeting parameters, and performance outcomes for historical analysis and competitive planning.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Nielsen Scarborough's audience measurement taxonomy and The Trade Desk's programmatic targeting schema—so consumer insights translate directly into activated campaigns.
Redbird maps Scarborough's demographic segments, media quintiles, product purchase indices, and DMA-level behavioral data to The Trade Desk's audience targeting attributes, geo-targeting parameters, and data marketplace integrations. The AI handles market code normalization, attribute mapping between research terminology and DSP fields, and reconciles Scarborough's survey-based projections with The Trade Desk's impression-level campaign data. You get clean, bidirectional data flow without custom field matching or middleware.
faster audience activation from research to live campaigns
Redbird can pull from Nielsen Scarborough and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into The Trade Desk, or from The Trade Desk back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Nielsen Scarborough or The Trade Desk—new research data, campaign launches, performance thresholds, or audience updates.
Fires when a new target audience segment is defined in Nielsen Scarborough with demographic, behavioral, or media consumption criteria.
Triggers when Nielsen Scarborough publishes refreshed consumer research, purchase behavior indices, or media measurement data for a specific DMA.
Activates when a scheduled or on-demand custom audience analysis report is produced in Nielsen Scarborough.
Retrieve demographic attributes, media consumption patterns, and purchase behavior indices for a specified Scarborough audience.
Fetch consumer behavior data, reach projections, or competitive media usage for specific DMAs or product categories.
Write campaign identifiers, targeting parameters, and performance data back into Scarborough for cross-platform analysis.
Fires when a new programmatic campaign goes live in The Trade Desk across any channel—display, video, CTV, or audio.
Triggers when targeting criteria, first-party data segments, or third-party audience integrations are updated in an active campaign.
Activates when campaign metrics—impressions, spend, frequency, or conversion rate—cross defined benchmarks or pacing goals.
Build new targeting groups or modify existing audience definitions in The Trade Desk using demographic, behavioral, or geographic parameters.
Extract impressions, reach, frequency, spend, and conversion metrics for specified campaigns, line items, or time ranges.
Programmatically update campaign bidding strategies, budget allocations, or pacing settings based on external data or triggers.
Sync Nielsen Scarborough research with The Trade Desk campaigns in minutes. Redbird AI handles the complexity so your media teams can move from audience insights to activated campaigns without the manual work.