Sync audience insights and consumer behavior data directly into your marketing campaigns. Stop manually exporting Scarborough reports, reformatting demographics, and updating audience segments in Marketing Cloud every time new market research arrives.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create or update data extensions in Marketing Cloud when Nielsen Scarborough releases new local market audience profiles. Map demographic attributes, media consumption habits, and purchase behavior directly to subscriber segments for precise campaign targeting.
Match existing Marketing Cloud contacts to Scarborough's consumer purchase behavior and media consumption patterns based on geography and demographics. Append lifestyle attributes, brand affinities, and media habits to subscriber records for deeper personalization.
Translate Scarborough market research filters into Marketing Cloud audience segments automatically. When new high-value consumer profiles are identified in Scarborough, create corresponding entry audiences for multi-channel journeys without manual segmentation work.
Send Marketing Cloud campaign engagement metrics and conversion data back to Nielsen Scarborough for closed-loop analysis. Compare actual email open rates, click behavior, and conversion performance against Scarborough's predicted media consumption patterns by market.
Monitor Scarborough for new audience measurement releases, updated media consumption data, or revised market demographics. Trigger notifications in Marketing Cloud or external systems so media planners know when to refresh targeting strategies and campaign audiences.
Capture the specific Scarborough audience definitions, demographic filters, and behavioral criteria used for each Marketing Cloud campaign at launch time. Maintain historical context of which market research informed which campaigns for long-term attribution and planning analysis.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Nielsen Scarborough's market research taxonomies and Salesforce Marketing Cloud's data extension schemas, so audience insights flow into campaigns without transformation bottlenecks.
Redbird maps Scarborough's DMA boundaries, demographic breakouts, product usage indices, and media quintiles to Marketing Cloud's subscriber attributes, sendable data extensions, and audience segmentation logic. The system recognizes when Scarborough's custom cross-tabs need to become filterable fields in Marketing Cloud, handles geographic market alignment, and translates audience composition percentages into targetable segments. No more manual CSV wrangling or guessing which Scarborough columns map to which Marketing Cloud fields.
faster audience activation from Scarborough insights to live Marketing Cloud campaigns
Redbird can pull from Nielsen Scarborough and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from new Scarborough market studies or Marketing Cloud campaign events, then automate what happens next across both platforms.
Trigger when Nielsen Scarborough releases updated audience measurement data for a specific DMA or national market.
Trigger when a demographic segment or product usage index in Scarborough reaches a specified size or composition change.
Trigger when a custom Scarborough analysis or cross-tabulation request finishes processing and new data becomes available.
Pull demographic, behavioral, or media consumption data for a specific Scarborough audience definition into a structured dataset.
Extract media channel reach, frequency, and audience overlap metrics from Scarborough for specified DMAs or demographic cohorts.
Access consumer purchase incidence, brand preference, and category spending data from Scarborough filtered by geography and demographics.
Trigger when a subscriber enters a specific Marketing Cloud journey, indicating campaign activation for an audience segment.
Trigger when aggregate open rate, click rate, or conversion performance crosses a defined benchmark for a campaign or segment.
Trigger when a Marketing Cloud data extension receives new subscriber records or attribute updates, signaling audience changes.
Write new demographic, behavioral, or geographic attributes into a Marketing Cloud data extension for campaign targeting.
Construct a targetable audience segment in Marketing Cloud based on Scarborough-derived attributes and campaign criteria.
Export email sends, opens, clicks, conversions, and subscriber engagement data from Marketing Cloud for attribution analysis.
Sync Nielsen Scarborough audience insights with Salesforce Marketing Cloud campaigns automatically. Redbird handles the data mapping, transformation, and activation so your media planning drives targeting without the manual work.