Automate the flow of consumer research and audience measurement data into your data warehouse. Stop manually exporting CSVs, transforming survey data, and reconciling demographic breakdowns—Redbird keeps your Redshift analytics current with the latest Scarborough insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically load the latest local market survey data, demographic profiles, and media consumption metrics into Redshift as soon as Scarborough releases new waves. Keep your audience analytics current without manual data extraction and transformation.
Aggregate survey waves across multiple years and markets into structured Redshift tables for longitudinal analysis. Track how audience behaviors, media habits, and purchasing patterns evolve over time with automatically normalized schemas.
Join Scarborough consumer segment profiles, brand preferences, and lifestyle attributes with campaign performance data already in Redshift. Power more sophisticated targeting models by combining first-party results with third-party audience insights.
Query Scarborough data stored in Redshift to produce standardized DMA comparison reports, audience overlap analyses, and reach estimates. Redbird schedules queries, formats outputs, and delivers insights on your cadence without analyst intervention.
Monitor period-over-period changes in key demographic indices, media consumption patterns, or category penetration rates. Automatically notify stakeholders when significant market shifts appear in new Scarborough data loaded to Redshift.
Send aggregated campaign results, conversion data, and attribution metrics from Redshift back into Scarborough analysis environments. Close the loop between media planning research and actual performance outcomes for continuous optimization.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Redshift with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Scarborough's consumer research data structures and Redshift's columnar schema requirements, so your audience insights flow seamlessly into your analytics warehouse.
Redbird automatically maps Scarborough's survey waves, demographic crosstabs, media quintiles, and indexed segments to optimized Redshift table structures. It handles the complexity of translating weighted sample data, margin of error calculations, and hierarchical market definitions into columnar formats ready for analytical queries. The platform recognizes when new survey releases require schema updates and manages incremental loads without duplicating historical records.
faster than building ETL pipelines for each Scarborough data release
Redbird can pull from Nielsen Scarborough and Redshift simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Redshift.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Redshift, or from Redshift back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new survey releases in Scarborough or query completions in Redshift—Redbird connects every event across both platforms.
Trigger when Scarborough releases a new local or national survey wave for your subscribed markets.
Fire when demographic, media consumption, or purchase behavior data refreshes for specific DMAs.
Detect when new audience segments or personas are created in your Scarborough workspace.
Pull detailed demographic profiles, media habits, and psychographic attributes for specified segments.
Extract category penetration indices, brand usage rates, and competitive positioning by market.
Fetch reach, frequency, and composition data across TV, radio, digital, and print channels.
Trigger when scheduled or ad-hoc analytical queries finish running in Redshift.
Fire when fresh rows appear in specified Redshift tables from upstream pipelines.
Detect when columns are added, altered, or dropped in your Redshift audience data tables.
Run parameterized SQL queries against Scarborough data stored in Redshift and return results.
Refresh market hierarchies, demographic lookups, or segment definitions in Redshift reference tables.
Append new survey records or update existing rows in Redshift tables with upsert logic.
Stop wrestling with audience data exports and warehouse loading. Redbird automates the entire pipeline from Scarborough consumer insights to Redshift analytics—so your media planning teams work from current data, every time.