Automatically sync product usage data with sales intelligence to prioritize accounts, enrich leads with behavioral signals, and trigger outreach when prospects show buying intent. Stop manually exporting user lists and cross-referencing engagement data across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push product usage metrics, feature adoption rates, and engagement scores from Mixpanel into ZoomInfo account records. Sales teams see which accounts are power users, at-risk, or show expansion signals without touching spreadsheets.
When Mixpanel detects users completing key conversion events or reaching engagement thresholds, automatically create or update targeted account lists in ZoomInfo. Build lookalike audiences based on behavioral patterns of your best converting users.
Automatically append company size, industry, tech stack, and revenue data from ZoomInfo to Mixpanel user profiles. Segment product analytics by company attributes and understand which customer profiles drive the most value.
Monitor Mixpanel event streams for sudden increases in feature usage or session frequency from ZoomInfo-identified high-value accounts. Automatically notify sales reps when buying signals align with behavioral engagement patterns.
Push user cohorts defined in Mixpanel—like trial users who adopted specific features or retention risk segments—directly into ZoomInfo as filterable attributes. Enable sales and marketing to target outreach based on precise product behavior, not just demographics.
When ZoomInfo captures intent signals or buying behavior changes, automatically create corresponding user segments in Mixpanel. Analyze how prospects showing external buying intent interact with your product compared to organic users.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Mixpanel's event-based behavioral data model and ZoomInfo's firmographic and intent signal structure, so you can move context between systems without technical overhead.
Redbird automatically maps Mixpanel event properties, user profiles, and cohort definitions to ZoomInfo's account records, contact fields, and intent topics. The AI interprets behavioral metrics like DAU, retention curves, and funnel stages, then translates them into actionable sales intelligence attributes. When schemas change—new event properties, custom ZoomInfo fields, updated intent taxonomies—Redbird adapts without manual reconfiguration.
faster than exporting Mixpanel CSVs and manually matching accounts in ZoomInfo
Redbird can pull from Mixpanel and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into ZoomInfo, or from ZoomInfo back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Mixpanel event or ZoomInfo signal, then take action across your entire stack.
Fires when a tracked user completes a specific event like signup, upgrade, or feature activation.
Triggers when a user joins or leaves a defined behavioral cohort based on retention, engagement, or usage criteria.
Activates when users abandon a defined conversion funnel at a specific step or threshold.
Add or modify user profile properties with enriched firmographic or intent data.
Programmatically assign users to behavioral cohorts based on external signals or account attributes.
Send enriched events back to Mixpanel with additional context from ZoomInfo data.
Fires when ZoomInfo identifies new buying intent activity for an account or contact.
Triggers when firmographic data like company size, revenue, or technographic stack changes.
Activates when ZoomInfo discovers new decision-makers or stakeholders at tracked companies.
Append behavioral metrics, engagement scores, or product usage data to ZoomInfo account profiles.
Programmatically update ZoomInfo account lists based on Mixpanel behavioral triggers or cohort membership.
Push product engagement data or user-level behavioral signals to ZoomInfo contact records.
Sync Mixpanel product behavior with ZoomInfo sales intelligence in minutes. Stop losing context between what users do and who they are.