Sync product analytics with programmatic advertising in real time. Stop manually exporting user cohorts and campaign data between systems. Let Redbird AI automate audience activation, attribution analysis, and performance reporting so your growth and media teams work from the same behavioral data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and sync Mixpanel user segments—like users who abandoned checkout or completed onboarding—to The Trade Desk as targetable audiences. Keep audience lists updated in real time as user behavior changes, ensuring your programmatic campaigns always target the right cohorts without manual CSV exports.
Combine The Trade Desk campaign exposure data with Mixpanel conversion events to measure true cross-channel attribution. Automatically generate reports showing which campaigns, creatives, and tactics drive not just clicks, but meaningful product actions like feature adoption, upgrades, and retention milestones.
Identify users who complete key conversion events in Mixpanel—like trial signups or purchases—and instantly remove them from prospecting audiences in The Trade Desk. Reduce wasted ad spend and improve customer experience by stopping ads to users who've already converted.
Monitor Mixpanel engagement metrics for users acquired through specific Trade Desk campaigns. Trigger alerts when cohorts show high drop-off rates, low session depth, or poor retention, enabling rapid campaign adjustments before budgets are wasted on underperforming audiences or creative.
Push campaign impression, click, and frequency data from The Trade Desk into Mixpanel user profiles. Analyze how ad exposure correlates with product behavior, measure optimal frequency caps, and understand the customer journey from first impression to conversion within your analytics platform.
Track long-term retention and monetization metrics in Mixpanel for users acquired through different Trade Desk campaigns. Automatically flag or adjust budgets for campaigns that consistently deliver high lifetime value users, optimizing media spend based on actual product engagement rather than vanity metrics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Mixpanel's event-based behavioral data model and The Trade Desk's campaign structure, audience taxonomy, and performance metrics—so your growth and media teams can activate product insights without engineering resources.
Redbird automatically maps Mixpanel user properties, event attributes, and cohort definitions to The Trade Desk's audience segments and first-party data onboarding formats. Our AI handles identity resolution across platforms, manages audience refresh schedules, and reconciles campaign exposure data with in-product behavioral events. No manual field mapping, no custom scripts to maintain, no data engineering bottlenecks between your analytics and media activation workflows.
faster audience activation from product insights to live campaigns
Redbird can pull from Mixpanel and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into The Trade Desk, or from The Trade Desk back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user behavior event in Mixpanel or campaign activity in The Trade Desk—no code required.
Fires when a user meets criteria for a saved Mixpanel cohort based on behavioral filters.
Triggers when users from specific sources abandon key conversion steps in tracked funnels.
Activates when user cohorts cross defined retention benchmarks over specified time periods.
Push complete user cohort with properties and event history to your warehouse for analysis.
Build new behavioral segments in Mixpanel based on external campaign or CRM data.
Append campaign attribution, audience flags, or exposure data to existing user profiles.
Fires when campaigns hit defined CPC, CTR, conversion rate, or spend milestones.
Triggers when first-party audience sizes grow or shrink beyond defined parameters.
Activates when specific creatives underperform or outperform campaign benchmarks significantly.
Add or remove users from targetable first-party audiences based on behavioral criteria.
Modify spend distribution across campaigns, ad groups, or inventory sources programmatically.
Start, stop, or modify campaigns, ad groups, or creatives based on performance rules.
Stop losing conversion data between your analytics platform and media buying. Redbird AI connects Mixpanel and The Trade Desk so your teams can activate behavioral insights and measure true attribution without the manual work.