Connect Mixpanel and
SPINS with AI

Sync digital product analytics with retail sales data automatically. Stop manually exporting Mixpanel behavioral insights and cross-referencing with SPINS retail performance. Redbird AI connects your digital engagement metrics with in-store sales trends across natural and specialty channels.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich SPINS retail sales data with Mixpanel digital engagement metrics by SKU

Automatically match product SKUs between SPINS retail scan data and Mixpanel digital behavior. Enrich retail performance reports with app usage, feature adoption, and digital campaign engagement for each product line. Surface correlations between digital touchpoints and in-store purchase velocity.

Trigger Mixpanel cohort analysis when SPINS detects new product distribution expansion

Monitor SPINS for new retail account distribution or geography expansion. Automatically create Mixpanel user cohorts filtered by those regions to analyze digital engagement patterns. Track how product discovery and app behavior correlates with retail availability.

Build unified weekly reports combining Mixpanel conversion funnels with SPINS retail velocity

Generate automated reports that layer Mixpanel digital conversion metrics alongside SPINS weekly retail sales by channel. Compare online engagement trends with brick-and-mortar performance across natural, specialty, and conventional outlets. Identify which digital behaviors predict retail purchase patterns.

Alert product teams when SPINS market share shifts don't match Mixpanel engagement trends

Continuously compare SPINS category share movements with Mixpanel feature adoption and retention metrics. Trigger alerts when retail performance diverges from digital signals—like declining market share despite growing app engagement. Surface disconnects between digital investment and shelf results.

Sync Mixpanel A/B test results into SPINS account-level performance analysis

Automatically export Mixpanel experiment data showing which digital experiences drive conversion. Map test variants to SPINS retail account performance to understand which digital strategies correlate with stronger velocity in specific channels. Connect product experience optimization with retail execution.

Archive Mixpanel retention cohorts segmented by SPINS purchase channel and geography

Pull SPINS retail transaction patterns by channel type and region. Create corresponding Mixpanel user segments and archive retention analysis by natural channel, specialty store, or conventional retail exposure. Build historical datasets showing how retail distribution influences digital loyalty.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Mixpanel and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Mixpanel's event-based behavioral schemas and SPINS retail scan data structures—so you can connect digital product analytics with CPG retail performance without custom ETL.

AI that speaks both digital analytics and retail data languages

Redbird intelligently maps Mixpanel events, user properties, and cohort definitions to SPINS product hierarchies, account structures, and market taxonomies. Our AI understands how to bridge event-level user behavior with aggregated retail scan data—matching SKUs, aligning time periods, and reconciling digital user segments with retail geography and channel classifications. No need to manually normalize Mixpanel's granular interaction data with SPINS weekly/monthly retail reporting cycles.

Event-to-SKU matching
User cohorts × retail channels
Behavioral metrics + sales velocity
Digital funnels × shelf performance
10×

faster than exporting Mixpanel CSVs and manually joining with SPINS datasets in spreadsheets

No need for custom data pipelines to reconcile event streams with retail scan aggregations

Auto-generated reports

Redbird can pull from Mixpanel and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or SPINS.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Mixpanel into SPINS, or from SPINS back into Mixpanel. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user behavior in Mixpanel or any retail performance shift in SPINS—Redbird connects both systems in real time.

Mixpanel
Triggers & Actions
Trigger

User completes conversion funnel

Trigger when users complete a defined funnel sequence or reach a conversion milestone in your product.

Trigger

Cohort retention threshold crossed

Fire when a user cohort's retention rate drops below or rises above a specified percentage.

Trigger

Feature adoption reaches target

Trigger when a specific feature's adoption rate hits a defined threshold across user segments.

Action

Create user segment from external data

Build a new Mixpanel user segment based on attributes or identifiers from SPINS retail data.

Action

Update user profile properties

Enrich Mixpanel user profiles with retail performance metrics, channel exposure, or geographic distribution data.

Action

Export event data for external analysis

Push filtered Mixpanel event streams to external systems for cross-platform reporting and deeper analysis.

SPINS
Triggers & Actions
Trigger

Weekly sales velocity change detected

Trigger when a product's retail sales velocity shifts beyond a threshold in natural or specialty channels.

Trigger

Market share movement in category

Fire when your brand's category share increases or decreases by a defined percentage in SPINS tracked outlets.

Trigger

New retail account distribution starts

Trigger when SPINS data shows your products gaining distribution in new retail accounts or geographies.

Action

Query product performance by channel

Pull current or historical sales data for specific SKUs across natural, specialty, and conventional retail channels.

Action

Generate competitive benchmark report

Create automated reports comparing your brand performance against category benchmarks and competitive set in SPINS data.

Action

Extract account-level metrics

Retrieve sales performance, distribution breadth, and velocity metrics for specific retail accounts or account groups.

Mixpanel
+
SPINS

Ready to connect your stack?

Stop toggling between Mixpanel dashboards and SPINS reports. Redbird AI connects digital product analytics with retail sales data so your team can see the full picture from app engagement to shelf performance.

Get started → Book a demo