Sync streaming viewership data with product analytics automatically. Stop manually exporting Pluto engagement metrics, reconciling viewer behavior with event data, and building one-off reports to understand content performance across your FAST channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send watch events, ad impressions, and content completions from Pluto into Mixpanel as custom events. Track viewer behavior alongside app interactions to understand the full customer journey from discovery to streaming engagement.
Push Mixpanel user cohorts, feature adoption segments, and engagement scores into Pluto's audience data. Target streaming content recommendations and ad inventory based on in-app behavior patterns identified through product analytics.
Combine Pluto channel viewership metrics with Mixpanel conversion and retention data in automated reports. Surface insights on how streaming content drives app engagement, subscriptions, or in-app purchases without manual data stitching.
Monitor streaming abandonment rates from Pluto against historical Mixpanel funnel performance. Trigger alerts when content completion rates fall below thresholds, enabling rapid response to audience engagement issues.
Capture ad impressions, fill rates, and monetization metrics from Pluto streaming inventory into Mixpanel custom properties. Build longitudinal analysis of how FAST advertising revenue correlates with product usage patterns and user lifetime value.
Create Mixpanel events automatically when viewers watch specific Pluto channels, complete episodes, or interact with ads. Eliminate manual event instrumentation and ensure streaming behavior is captured in your product analytics stack without engineering work.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Mixpanel's event-based analytics schema and Pluto's streaming viewership data structures, so your teams can connect behavioral insights with content performance automatically.
Redbird's AI natively maps Mixpanel user properties, event taxonomies, and cohort definitions to Pluto's viewership events, ad impressions, and channel performance data. It understands how to reconcile user identifiers across platforms, normalize timestamp formats between event streams and streaming sessions, and merge retention cohorts with content completion rates. The system automatically handles schema differences between behavioral tracking and streaming analytics without custom code.
faster than building custom ETL pipelines to sync Mixpanel and Pluto
Redbird can pull from Mixpanel and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or Pluto.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into Pluto, or from Pluto back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Mixpanel event or Pluto viewership activity and take action across both platforms.
Fires when a user meets criteria for a specific Mixpanel retention cohort based on usage patterns.
Triggers when users abandon a defined funnel step at rates exceeding historical benchmarks.
Fires when any specified Mixpanel event occurs with configurable property filters.
Add or update custom properties on Mixpanel user profiles with external data.
Send new events into Mixpanel with defined properties and timestamps from external systems.
Programmatically assign users to specific Mixpanel cohorts based on external behavioral signals.
Fires when a viewer begins streaming content on any Pluto channel.
Triggers when Pluto delivers an advertisement to a viewer during streaming content.
Fires when a viewer finishes watching a piece of content to its completion threshold.
Modify audience targeting data for specific viewers based on behavioral signals.
Add custom performance tags or properties to streaming content for analytics enrichment.
Push aggregated or granular viewing data to external analytics or revenue systems.
Connect Mixpanel and Pluto to unify streaming analytics with product behavior data. Stop building custom integrations and start automating insights across your content and analytics platforms.