Automatically enrich your Meta ad audiences with ZoomInfo's B2B intelligence and feed campaign performance back into account scoring. Stop manually uploading CSVs, reconciling company data, or guessing which accounts converted from paid social.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When you upload a custom audience to Meta, automatically append company size, industry, tech stack, and revenue data from ZoomInfo. Build hyper-targeted B2B campaigns without ever touching a spreadsheet. Keep audience segmentation fresh as ZoomInfo data updates.
Automatically push form fills, page views, and conversion events from Meta campaigns into ZoomInfo as custom intent signals. Give sales context on which accounts are actively engaging with your ads. Build a complete picture of account engagement across paid social and outbound.
When ZoomInfo identifies accounts with high intent scores or matching ICP criteria, automatically generate and upload lookalike audiences to Meta. Scale your best-fit account targeting without manual list building. Refresh audiences as intent signals change.
Trigger notifications when ZoomInfo-identified target accounts hit specific engagement milestones in your Meta campaigns—repeated ad clicks, video views, or landing page visits. Give SDRs real-time warm outreach opportunities. Route alerts based on account owner assignments.
Automatically exclude companies marked as customers or disqualified prospects in ZoomInfo from your Meta ad targeting. Stop wasting ad spend on accounts that shouldn't see your campaigns. Keep exclusion lists synchronized as account statuses change in your CRM.
Combine Meta's conversion data with ZoomInfo firmographics to analyze which company types, industries, and sizes drive the best ROAS. Automatically build reports showing pipeline influence by account segment. Surface insights on campaign performance by employee count, revenue band, or technology adoption.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird's AI natively understands Meta's campaign taxonomy and audience structures alongside ZoomInfo's company records, contacts, and intent signals—mapping between consumer-focused ad platform data and B2B intelligence automatically.
Redbird automatically maps ZoomInfo company domains to Meta's hashed customer file formats, reconciles firmographic attributes with custom audience parameters, and translates intent scores into targetable segments. Our AI understands the nuances of Meta's audience matching algorithms and ZoomInfo's data schema—handling company hierarchies, contact-to-company relationships, and the quirks of domain-based matching. No need to write custom scripts for data normalization or audience formatting.
faster than exporting ZoomInfo lists and manually formatting custom audiences in Meta
Redbird can pull from Meta Ads and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into ZoomInfo, or from ZoomInfo back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign events in Meta or account signals in ZoomInfo—Redbird connects them intelligently.
Trigger when daily or lifetime spend on a campaign crosses a specified amount.
Detect when return on ad spend falls under your defined performance benchmark.
Activate workflows when specific pixel events like purchases, leads, or registrations occur.
Build and upload new custom audiences from enriched contact or company lists.
Add or remove contacts from exclusion lists based on account status changes.
Automatically stop ad sets when performance metrics fall below thresholds.
Trigger when a company shows elevated buying signals or intent activity.
Detect when accounts are added that fit your ideal customer profile parameters.
Activate workflows when new contacts are added to specific saved searches or lists.
Append Meta campaign interaction history to ZoomInfo company records.
Modify account priority or scoring based on Meta conversion events and engagement.
Automatically include contacts from converting companies in outbound prospecting lists.
Stop manually bridging the gap between B2B intelligence and paid social campaigns. Redbird connects Meta Ads and ZoomInfo so your growth team can focus on strategy, not data wrangling.