Connect Meta Ads and
Sprout Social with AI

Redbird AI syncs your Meta Ads campaign performance directly into Sprout Social's reporting ecosystem. Stop manually exporting ad metrics, reconciling paid and organic data in spreadsheets, or rebuilding social reports from scratch every week.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Meta Ads campaign performance into Sprout Social custom reports

Automatically pull Meta Ads spend, impressions, conversions, and ROAS into Sprout Social reporting dashboards. Create unified views of paid and organic performance without CSV exports. Update reports daily or hourly as campaigns run.

Send Sprout Social engagement data to Meta custom audiences for retargeting

Build Meta custom audiences from Sprout Social engagement data—users who commented, shared, or engaged with organic posts. Retarget highly engaged social followers with relevant ads. Sync audience lists automatically as engagement happens.

Alert social teams when Meta ad performance drops during campaigns

Monitor Meta Ads CTR, CPM, or conversion rates in real-time and send alerts to Sprout Social team inbox or Slack. Catch underperforming ads before budget is wasted. Trigger notifications based on custom thresholds per campaign.

Archive Meta Ads creative and performance data alongside organic posts

Store Meta ad creative, copy, targeting, and performance metrics in Sprout Social's asset library. Build a searchable archive of all paid social content next to organic posts. Track what messaging works across both paid and organic over time.

Enrich Meta Ads reports with Sprout Social sentiment and engagement context

Combine Meta Ads conversion data with Sprout Social sentiment analysis and comment volume. Understand how paid campaigns affect brand perception and organic conversation. Surface correlations between ad spend and social sentiment shifts.

Generate executive reports combining Meta Ads ROAS and Sprout Social reach

Automatically build weekly or monthly reports that combine Meta Ads ROI with Sprout Social organic reach, engagement, and follower growth. Present unified social performance to leadership without manual data merging. Schedule reports to stakeholders on autopilot.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Meta Ads and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Meta Ads campaign structures, attribution windows, and custom conversions alongside Sprout Social's publishing calendars, engagement metrics, and reporting taxonomies.

AI that speaks both Meta Ads and Sprout Social natively

Redbird maps Meta Ads campaign hierarchies, ad set targeting, and pixel events to Sprout Social's profile groups, message types, and custom report fields. Our AI handles attribution window logic, currency conversions, and metric normalization automatically. Ask questions like 'which ad campaigns drove the most organic mentions this month?' and get answers that span both systems without manual joins.

Campaign & ad set mapping
Attribution window logic
Sentiment + conversion correlation
Unified paid/organic metrics
10×

faster than exporting Meta Ads CSVs and rebuilding Sprout Social reports manually

No more pivot tables, VLOOKUP formulas, or weekly data reconciliation sessions

Auto-generated reports

Redbird can pull from Meta Ads and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Sprout Social.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Meta Ads into Sprout Social, or from Sprout Social back into Meta Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from campaign launches in Meta Ads or new posts in Sprout Social—Redbird connects every event across both platforms.

Meta Ads
Triggers & Actions
Trigger

Campaign spend exceeds threshold

Trigger when daily or lifetime spend on a Meta campaign crosses a defined budget limit.

Trigger

Ad conversion rate drops below target

Detect when conversion rate, ROAS, or CPA falls outside acceptable performance ranges.

Trigger

New campaign or ad set launched

Fire when a new campaign, ad set, or ad creative goes live in Meta Ads Manager.

Action

Pause underperforming ad sets

Automatically pause ad sets that fail to meet performance benchmarks after a defined spend threshold.

Action

Update custom audience with conversion data

Sync conversion event data or purchase behavior to existing Meta custom audiences for refined targeting.

Action

Create lookalike audience from high performers

Build new lookalike audiences based on segments that converted or engaged at above-average rates.

Sprout Social
Triggers & Actions
Trigger

Post published to social profile

Trigger when content is published to Facebook, Instagram, or other connected profiles via Sprout Social.

Trigger

Engagement spike detected on post

Detect when a post receives unusually high engagement, comments, or shares compared to baseline performance.

Trigger

Sentiment threshold crossed in monitoring

Fire when tracked keywords or brand mentions exceed positive or negative sentiment thresholds in Sprout listening.

Action

Add tag or label to messages

Automatically categorize incoming messages, mentions, or comments based on Meta Ads campaign context or conversion status.

Action

Create custom report with combined metrics

Build or update a Sprout Social custom report that includes imported Meta Ads performance data alongside organic metrics.

Action

Send message to team inbox

Route alerts, performance summaries, or anomaly notifications to Sprout Social's team collaboration inbox for review.

Meta Ads
+
Sprout Social

Ready to connect your stack?

See how Redbird AI syncs Meta Ads and Sprout Social in minutes—no developers, no middleware, no manual exports. Start automating your paid and organic social reporting today.

Get started → Book a demo