Automate the flow between your paid social campaigns and enterprise social listening platform. Stop manually exporting Meta campaign data into Sprinklr dashboards, reconciling spend with organic engagement, or rebuilding audience insights across disconnected systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push ad spend, impressions, conversions, and ROAS data from Meta Ads directly into Sprinklr's unified analytics. Surface paid and organic performance side-by-side without manual exports. Keep marketing teams aligned on one source of truth for Facebook and Instagram performance.
Identify high-value audience segments based on brand mentions, engagement patterns, or sentiment signals in Sprinklr, then automatically build corresponding custom audiences in Meta Ads. Turn social intelligence into targetable ad audiences without CSV uploads or manual list management.
Monitor Meta campaign metrics alongside Sprinklr engagement data to detect when paid performance doesn't align with organic sentiment or reach. Trigger Slack or email alerts when campaign CTR drops while organic mentions spike, or when ad spend increases but brand sentiment declines.
Automatically compile weekly or monthly reports that merge Meta Ads campaign performance with Sprinklr's social listening metrics, engagement data, and sentiment analysis. Eliminate the manual work of pulling data from both platforms into spreadsheets or slides.
Automatically reduce Meta ad spend or pause campaigns when Sprinklr identifies sudden increases in negative brand mentions or crisis-level sentiment shifts. Prevent wasted ad dollars during reputation issues by connecting listening insights directly to campaign controls.
Automatically store Meta ad creative, copy variants, audience configurations, and performance results in Sprinklr's content management system. Build a searchable archive of what worked across paid campaigns to inform future organic and paid content strategies.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Meta's advertising objects and Sprinklr's enterprise data models—campaign hierarchies, audience taxonomies, sentiment scores, and unified customer profiles across platforms.
Redbird automatically understands Meta's campaign, ad set, and ad hierarchy alongside performance breakdowns by placement, demographic, and objective. It natively connects these to Sprinklr's account structures, brand profiles, message taxonomies, and cross-channel analytics schemas. The AI handles field mapping between Meta's conversion events and Sprinklr's engagement metrics, audience segmentation differences, and the nuances of reconciling paid attribution with organic reach data across Facebook, Instagram, and other social channels.
faster than exporting Meta data to CSV and manually uploading to Sprinklr dashboards
Redbird can pull from Meta Ads and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Sprinklr, or from Sprinklr back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign change in Meta Ads or social signal in Sprinklr—then take action across both platforms automatically.
Trigger when ROAS, CPA, CTR, or other campaign metrics exceed or fall below defined thresholds.
Detect when new campaigns, ad sets, or creative variants go live in Meta Ads Manager.
Fire workflows when Meta tracks purchases, leads, registrations, or custom conversion events.
Automatically adjust daily budgets, lifetime budgets, or bidding approaches based on external signals.
Build new custom audiences or refresh existing segments with customer lists or engagement data.
Programmatically stop underperforming ad sets or reactivate campaigns based on triggers from other systems.
Trigger when Sprinklr identifies sudden increases in brand mentions, sentiment shifts, or crisis signals.
Fire workflows when content goes live or is queued across Facebook, Instagram, or other managed channels.
Detect when inbound messages or comments escalate to support cases in Sprinklr's service module.
Build new audience groups or message categories in Sprinklr based on campaign or conversion data.
Push external performance metrics into Sprinklr's reporting layer for cross-channel analysis.
Automatically apply labels, sentiment tags, or campaign identifiers to posts and messages in Sprinklr.
Stop reconciling paid and organic social data manually. Connect Meta Ads and Sprinklr with Redbird to unify campaign performance, audience insights, and brand intelligence across your enterprise social stack.