Automate the flow between your social advertising and enterprise marketing platform. Stop manually exporting audience lists, reconciling conversion data across systems, and rebuilding customer segments for cross-channel campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When customers enter specific journeys in Marketing Cloud, automatically create or update Meta custom audiences for retargeting. Keep Facebook and Instagram ad targeting in sync with email engagement, purchase behavior, and lifecycle stage without CSV exports.
Capture purchase, lead, and engagement events from Meta Ads and sync them to Marketing Cloud contact records. Trigger email nurture sequences based on ad interactions and build complete customer timelines that include paid social touchpoints.
Automatically append Meta ad interaction data—clicks, video views, form submissions—to Marketing Cloud contact attributes. Use social engagement signals to personalize email content, refine segmentation, and score leads based on multichannel behavior.
When customers complete purchases or reach specific journey milestones in Marketing Cloud, automatically remove them from active Meta ad campaigns. Reduce wasted spend on already-converted audiences and maintain consistent cross-channel customer experiences.
Merge Meta campaign performance data with Marketing Cloud conversion and revenue tracking. Generate cross-channel reports that show true customer acquisition costs, multi-touch attribution, and the combined impact of paid social and owned channel marketing.
Monitor Meta campaign metrics alongside Marketing Cloud journey performance and conversion rates. Send automated alerts when Meta click-through rates spike but Marketing Cloud lead quality drops, or when ad engagement rises without corresponding email engagement.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Meta's advertising objects and Salesforce Marketing Cloud's data extensions, contact models, and journey builder structures—so your automations work with real customer data, not just field mappings.
Redbird maps Meta campaign hierarchies, custom audience definitions, and conversion events to Marketing Cloud contact attributes, data extensions, and journey entry sources. The platform understands how to match Meta user identifiers with Marketing Cloud subscriber keys, sync audience membership bidirectionally, and merge ad engagement signals with email and mobile interaction data. No custom API development needed—Redbird handles schema translation, contact matching logic, and data transformation between Meta's advertising model and Marketing Cloud's relational contact database.
faster than building custom integrations between Meta's Marketing API and Marketing Cloud's REST API
Redbird can pull from Meta Ads and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Meta campaign event or Marketing Cloud journey activity and take action in either system.
When a Meta campaign exceeds a specific daily or lifetime budget amount.
When Meta receives a purchase, lead, registration, or custom conversion event from your pixel or API.
When CTR, ROAS, or conversion rate falls below defined thresholds for a campaign or ad set.
Append contact lists or matched identifiers to existing Meta custom audiences for targeting.
Programmatically adjust daily budgets, pause campaigns, or modify ad set targeting parameters.
Generate new lookalike audiences based on customer segments from Marketing Cloud data.
When a subscriber begins a specific journey in Journey Builder based on behavior or data changes.
When a contact reaches a specific number of opens, clicks, or conversions within a timeframe.
When contact attributes, purchase data, or custom fields are modified in a Marketing Cloud data extension.
Write new field values to subscriber records, including Meta engagement data and campaign sources.
Insert or upsert contact records into target data extensions for segmentation and journey entry.
Programmatically inject contacts into journeys or remove them based on Meta ad interactions.
Connect Meta Ads and Salesforce Marketing Cloud in minutes. Let Redbird automate audience syncs, conversion tracking, and cross-channel orchestration so your team can focus on campaign strategy, not data plumbing.