Stop manually reconciling social ad performance with streaming viewership data. Redbird AI automates the sync between Meta Ads campaigns and Pluto's FAST analytics, so your team can understand cross-platform attribution, audience overlap, and content-driven conversion paths without spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When new viewer cohorts emerge in Pluto's streaming data, Redbird builds matching custom audiences in Meta Ads. Your performance team can retarget engaged streamers with social campaigns without manual audience exports or CSV uploads.
Connect conversion events from Meta campaigns to Pluto content engagement patterns. Redbird identifies which streaming content viewers consumed before converting, giving media buyers visibility into upper-funnel streaming influence on social-driven purchases.
Automatically generate unified performance reports showing Meta ad spend, Pluto viewership metrics, and attributed conversions across both platforms. Marketing leaders see true blended ROAS without stitching together separate dashboards.
Redbird monitors audience composition across both platforms and notifies your team when Meta targeting overlaps significantly with active Pluto streamers. Media planners can adjust targeting strategies to optimize frequency and reduce wasted impressions.
When viewers complete specific content milestones on Pluto—like finishing a series or watching multiple episodes—Redbird automatically adds them to corresponding Meta custom audiences. Growth teams can message different streaming behavior cohorts with tailored social creative.
Preserve complete records of Meta campaign metrics timed to Pluto content premieres and promotion windows. Your analytics team maintains historical context linking social advertising pushes to streaming performance for future planning cycles.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Meta's campaign structures, audience taxonomies, and conversion tracking alongside Pluto's streaming analytics, viewership segments, and content engagement schemas.
Redbird natively maps Meta's campaign IDs, ad set hierarchies, custom audience definitions, and conversion events to Pluto's viewer cohorts, content metadata, engagement timelines, and FAST channel taxonomies. The platform automatically reconciles user identifiers across advertising and streaming contexts, handles timezone and attribution window differences, and understands how to join impression-level social data with session-based streaming analytics. No need to build custom ETL pipelines or maintain fragile API integrations.
Faster cross-platform audience syncing than manual CSV exports and custom audience uploads
Redbird can pull from Meta Ads and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Pluto.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Pluto, or from Pluto back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign change in Meta Ads or viewership event in Pluto—Redbird handles the rest.
Fires when a Meta campaign hits a defined spend level, enabling budget-based workflow triggers.
Detects when a Meta custom audience grows or shrinks beyond set thresholds.
Triggers when Meta tracks a purchase, lead, or custom conversion event from your campaigns.
Add or remove users from Meta custom audiences based on streaming behavior or other signals.
Automatically pause underperforming ad sets when combined Meta and Pluto metrics fall below targets.
Capture current campaign metrics, audience sizes, and attribution data for reporting archives.
Fires when a viewer completes a specific episode, watch time threshold, or content series on Pluto.
Triggers when Pluto analytics identifies a new cohort based on viewing patterns or content affinity.
Detects unusual increases in viewership for specific Pluto channels or content categories.
Generate formatted viewer cohorts from Pluto data for use in Meta custom audience creation.
Append Meta campaign identifiers to Pluto content records to track streaming influenced by social ads.
Push Meta conversion events back to Pluto analytics to measure streaming content's influence on purchases.
Connect Meta Ads and Pluto with Redbird AI to automate cross-platform audience sync, unify streaming and social performance data, and understand the full customer journey from FAST content to social conversions.