Redbird AI syncs intent signals, contact data, and buying intelligence between ZoomInfo and Marketo automatically. Stop manually exporting account lists, enriching leads one-by-one, or chasing down technographic data for segmentation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a new lead enters Marketo, Redbird queries ZoomInfo for company size, revenue, tech stack, and employee count, then writes it back to custom fields. No more incomplete records or manual enrichment workflows.
When ZoomInfo detects intent spikes on target accounts, Redbird adds those companies and contacts to specific Marketo nurture streams. Marketing starts engaging hot accounts without waiting for manual list updates.
Redbird continuously syncs lead scores, program membership, and email engagement from Marketo into ZoomInfo custom fields. Sales sees marketing context directly in their prospecting tool without switching systems.
Use Marketo smart lists and segmentations as the source of truth to create matching account filters in ZoomInfo. Redbird keeps prospect criteria aligned across both platforms automatically.
Redbird monitors contact verification dates in ZoomInfo for accounts currently in Marketo programs. When records age past thresholds, ops gets notified to refresh data before bounce rates spike.
When new contacts are added to target accounts in Marketo, Redbird pulls job function, seniority, and department from ZoomInfo to populate persona fields. ABM teams see full buying committee structure without manual research.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird natively understands Marketo's lead and program objects alongside ZoomInfo's contact, company, and intent signal schemas—no middleware or field mapping spreadsheets required.
Redbird maps ZoomInfo's firmographic fields, technographic categories, and Scoops data directly to Marketo custom fields and segmentations. It interprets lead lifecycle stages, program membership, and engagement scores to create matching filters in ZoomInfo. When data structures change—new intent topics, updated scoring models, additional tech install signals—Redbird adapts automatically without breaking your workflows.
faster than CSV exports and manual ZoomInfo-to-Marketo imports
Redbird can pull from Marketo and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into ZoomInfo, or from ZoomInfo back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead status change in Marketo or intent signal spike in ZoomInfo—Redbird handles the rest.
Trigger when a Marketo lead score crosses your qualification threshold.
Trigger when a lead enters a specific nurture stream or ABM campaign.
Trigger when a contact moves between stages like MQL, SAL, or Opportunity.
Write firmographic, technographic, or intent data to Marketo custom fields.
Append leads to Marketo lists or trigger campaign membership based on ZoomInfo data.
Adjust score values or update lead status based on ZoomInfo signals.
Trigger when an account shows increased research activity on your target topics.
Trigger when ZoomInfo identifies a contact meeting your ideal customer profile filters.
Trigger when ZoomInfo refreshes tech stack installations or removes outdated technologies.
Add new contacts to ZoomInfo or update existing records with Marketo engagement data.
Append companies to ZoomInfo saved searches based on Marketo program activity.
Apply custom labels or fields in ZoomInfo using Marketo segmentation or scoring data.
Stop manually syncing intent data and enrichment between ZoomInfo and Marketo. Redbird keeps your sales intelligence and marketing automation in sync automatically.