Sync marketing engagement and support interactions automatically. Stop manually tracking which leads become high-touch support cases, or losing context when prospects turn into customers. Redbird AI keeps Marketo and Zendesk in sync so marketing and support teams work from the same customer reality.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a qualified lead in Marketo fills out a demo request or starts a trial, automatically create a priority support ticket in Zendesk with full lead context, scoring data, and campaign history. Ensure customer success teams engage immediately with the right background.
Pull support ticket counts, CSAT scores, and issue categories from Zendesk back into Marketo lead and account records. Enable marketing to segment campaigns based on support experience and suppress messaging to customers experiencing critical issues.
When Zendesk tickets are created by contacts from closed-lost opportunities, flag those accounts in Marketo and trigger re-engagement nurture tracks. Surface product interest signals from support interactions to marketing for pipeline recovery.
When Marketo scores indicate an existing customer account has entered a new buying cycle or upgrade evaluation, create internal Zendesk tickets alerting CSMs to provide proactive support and technical resources during the sales process.
Aggregate Zendesk ticket data by Marketo lifecycle stage, lead source, and program membership. Build cross-system reports showing which campaigns drive the highest support burden, and which support issues correlate with churn or upsell.
When Zendesk tickets are tagged as critical, urgent, or high-priority, automatically suppress that contact from active Marketo email nurture programs. Resume campaigns only after ticket resolution to avoid tone-deaf marketing during service issues.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Zendesk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketo's lead scoring models, program membership structures, and lifecycle stages alongside Zendesk's ticket taxonomy, satisfaction metrics, and agent assignment logic.
Redbird reads Marketo's lead and account schemas including custom scoring fields, program statuses, and SFDC sync mappings. It connects these to Zendesk's ticket fields, custom forms, organization structures, and user segments. The AI handles field mapping between Marketo's engagement data and Zendesk's customer profile attributes, so support sees campaign history and marketing sees ticket sentiment without manual data transformation.
faster than building custom webhooks between Marketo and Zendesk APIs
Redbird can pull from Marketo and Zendesk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Zendesk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Zendesk, or from Zendesk back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead event in Marketo or support interaction in Zendesk, then take action across both systems.
When a lead's behavior or demographic score reaches a defined threshold in Marketo.
When a lead progresses from MQL to SQL, Opportunity, Customer, or any custom stage.
When a lead is added to a nurture stream, event program, or ABM campaign.
Write support ticket counts, CSAT scores, or issue categories to Marketo lead records.
Segment leads into suppression or re-engagement lists based on Zendesk data.
Update program membership status based on support interactions or ticket resolution.
When a customer or prospect submits a new support ticket in Zendesk.
When a ticket is escalated, marked urgent, or changes status to solved or closed.
When a customer rates their satisfaction after ticket resolution.
Generate Zendesk tickets from Marketo form fills, demo requests, or lifecycle transitions.
Tag tickets with Marketo lead source, campaign, or account segment for support routing.
Sync Marketo account scores, engagement metrics, or ABM tier to Zendesk organization records.
Stop losing context between marketing and support. Redbird AI syncs Marketo and Zendesk so every team works from complete customer data without manual exports or custom integrations.