Sync Marketo engagement data to The Trade Desk audiences in real time, route programmatic campaign performance back to lead scoring models, and close the loop between paid media and pipeline. Stop exporting CSVs, rebuilding audiences manually, or waiting days for attribution data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When leads hit engagement thresholds or behavior scores in Marketo, automatically add them to custom audiences in The Trade Desk. Target recent webinar attendees, content downloaders, or trial sign-ups with display and CTV ads without manual list exports.
Capture impression, click, and video completion events from The Trade Desk and write them to Marketo lead activity logs. Surface programmatic touchpoints in lead timelines, nurture paths, and attribution reports to understand how paid media influences pipeline.
Automatically exclude customers, SQL-stage leads, or unsubscribed contacts from The Trade Desk campaigns. Sync Marketo lifecycle changes in real time to prevent wasted impressions on converted or unqualified audiences.
When leads engage with programmatic ads—video completions, display clicks, or CTV exposures—automatically adjust their behavior scores in Marketo. Feed paid media signals into lead routing and nurture decisioning without manual score updates or data imports.
Sync Marketo account engagement scores, firmographic attributes, and buying group activity to The Trade Desk. Build programmatic ABM campaigns that target decision-makers at high-intent accounts with display, video, and connected TV.
Automatically pull lead conversion data from Marketo and campaign performance from The Trade Desk into unified attribution dashboards. Track how programmatic spend influences MQL volume, pipeline velocity, and revenue attribution by channel and audience segment.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketo's lead lifecycle models, scoring fields, and program membership structures alongside The Trade Desk's audience taxonomies, campaign hierarchies, and conversion tracking schemas.
Redbird maps Marketo lead fields, activity types, and list memberships to The Trade Desk audience segments, universal pixel events, and advertiser data taxonomies. The platform handles OAuth authentication for both systems, interprets Marketo's lead partition structures and The Trade Desk's partner data integrations, and automatically transforms engagement scores into audience inclusion rules. No custom field mapping, no API schema documentation, no middleware configuration.
faster audience syncs than CSV exports and manual Trade Desk uploads
Redbird can pull from Marketo and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into The Trade Desk, or from The Trade Desk back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any lead activity in Marketo or campaign event in The Trade Desk — Redbird handles the rest.
Trigger when a lead's score crosses a defined threshold or changes by a specific amount.
Detect when leads are added to, removed from, or complete a specific Marketo engagement program.
Fire when a lead moves to a new lifecycle stage like MQL, SQL, Opportunity, or Customer.
Write data to standard or custom Marketo lead fields based on external events or calculations.
Manage Marketo list membership to control segmentation, suppression, or program eligibility.
Create custom activity records in Marketo to track external touchpoints like ad exposures or media engagement.
Trigger when an ad impression is served to a user within a specific campaign, ad group, or creative.
Detect when a user clicks on display, video, or native ad units within The Trade Desk campaigns.
Fire when a user completes a tracked conversion action like a form fill, purchase, or sign-up.
Append first-party data to The Trade Desk audience segments for campaign targeting and suppression.
Adjust campaign spend limits, bid modifiers, or pacing rules based on external performance signals.
Programmatically enable or disable ad groups within campaigns based on inventory, budget, or audience conditions.
Sync Marketo lead data with The Trade Desk audiences in minutes and close the loop between demand generation and programmatic advertising. See how Redbird automates the workflows your team runs manually today.