Redbird AI syncs your marketing automation and social media data automatically. Stop manually tagging social-engaged leads, exporting engagement reports to spreadsheets, or losing attribution when prospects interact on social channels before converting.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically update lead records when prospects comment, share, or engage with your social content. Redbird captures engagement events from Sprout Social and writes them to custom fields in Marketo, feeding your lead scoring models with social signal data.
Sync Marketo program members and lifecycle data to Sprout Social for targeted social campaigns. When leads enter key nurture programs or reach MQL status, Redbird builds corresponding audience lists in Sprout Social for retargeting and social advertising.
Monitor Sprout Social engagement data for activity from target accounts in your Marketo ABM programs. Redbird cross-references social interactions with account lists and sends real-time alerts to Slack or email when priority accounts show intent.
Connect social engagement metrics to pipeline and revenue data by matching Sprout Social campaign tags with Marketo programs. Redbird builds unified reports showing which social content drives conversions, opportunities, and closed deals across your demand gen programs.
Automatically enrich Sprout Social contact records when leads complete Marketo forms or download gated content. Redbird updates social profiles with behavior data, helping your social team personalize responses and prioritize high-intent engagement.
Consolidate Sprout Social campaign metrics, post performance, and engagement data directly into Marketo for cross-channel analysis. Redbird pulls social analytics on a recurring schedule and maps them to corresponding Marketo programs, eliminating manual CSV uploads and data reconciliation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Marketo's lead lifecycle architecture and Sprout Social's engagement taxonomy, so you can connect marketing automation workflows with social performance data without custom field mapping.
Redbird's AI natively understands Marketo's lead scoring fields, program membership statuses, and custom object structures alongside Sprout Social's message metadata, profile tags, engagement types, and campaign taxonomies. The platform automatically maps social engagement events to Marketo lead activities, matches campaign identifiers across systems, and resolves contact identity when social profiles correspond to known leads. No need to build custom API mappings or maintain transformation scripts as your data models evolve.
faster than building custom API integrations between Marketo and Sprout Social
Redbird can pull from Marketo and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Sprout Social, or from Sprout Social back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Marketo or Sprout Social and take action across your entire stack.
Trigger when a Marketo lead's score crosses a threshold or decreases based on behavioral activity.
Trigger when a lead is added to a specific Marketo program or campaign with a particular status.
Trigger when a lead moves between lifecycle stages like MQL, SQL, or Opportunity.
Write data to standard or custom fields on Marketo lead records, including social engagement timestamps.
Enroll leads in Marketo nurture programs, batch campaigns, or event programs based on social activity.
Write social engagement history to Marketo custom objects for detailed activity tracking and reporting.
Trigger when a user likes, comments, shares, or clicks on published social content in Sprout Social.
Trigger when your brand receives a direct message on any connected social platform.
Trigger when Sprout Social identifies a mention of your brand, product, or tracked keywords.
Add social profiles to specific Sprout Social audience segments for targeting and campaign management.
Apply tags to Sprout Social contact records based on Marketo data like industry, lifecycle stage, or account tier.
Write notes to Sprout Social contact profiles with context from Marketo, like recent content downloads or event attendance.
Sync Marketo and Sprout Social in minutes. Redbird AI connects your marketing automation and social platforms so you can track attribution, enrich leads, and report on performance without manual data work.