Redbird AI syncs retail sales performance from SPINS directly into your Marketo campaigns and lead intelligence. Stop manually exporting SPINS data to enrich account records or gauge campaign impact by product performance. Let AI handle the connection between your CPG market data and marketing automation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull SPINS retail performance metrics into Marketo account and company records. Surface velocity, market share, and distribution data alongside lead engagement to prioritize high-growth accounts. Keep marketing teams informed on which prospects are winning at retail.
Launch targeted Marketo campaigns when SPINS data shows specific market movements—category growth spikes, competitive share shifts, or distribution milestones. Automate outreach to leads in brands experiencing retail momentum. Time your marketing to market reality.
Push email engagement, content downloads, and webinar attendance from Marketo into SPINS account profiles. Give sales teams a unified view of digital interest alongside retail scan data. Connect demand generation activity to brands already tracked in SPINS.
Automatically build reports that overlay Marketo campaign metrics with SPINS retail velocity and distribution growth. Identify which marketing programs correlate with retail performance improvements. Prove marketing impact using actual sales data from natural and specialty channels.
Monitor both systems and trigger Slack or email alerts when engaged Marketo leads experience negative SPINS trends—sales declines, distribution losses, or category underperformance. Enable proactive outreach with context. Catch at-risk opportunities before they go cold.
Dynamically adjust lead scores and segments in Marketo based on real-time SPINS retail performance data. Prioritize brands with strong velocity or growing distribution. Route high-performing CPG companies to sales faster based on market data, not just engagement.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketo's lead lifecycle architecture and SPINS retail scan data models, so you can connect CPG marketing automation with natural channel performance intelligence without custom development.
Redbird maps SPINS product hierarchies, retail account structures, velocity metrics, and market share data to Marketo's lead, account, and company objects automatically. The platform understands how to translate UPC-level scan data into account-level intelligence, merge SPINS brand identifiers with Marketo company records, and normalize time-series retail performance into marketing segments. No need to write custom field mappings or build transformation logic for CPG data schemas.
faster than exporting SPINS CSVs and manually updating Marketo fields
Redbird can pull from Marketo and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into SPINS, or from SPINS back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Marketo or SPINS—lead score changes, campaign responses, retail performance thresholds, or market share shifts.
Trigger when a Marketo lead score crosses a defined threshold based on engagement or demographics.
Detect when an account or company record transitions to a new stage in your Marketo revenue model.
Fire when open rates, click rates, or engagement velocity from a campaign surpass your defined targets.
Write SPINS retail metrics or calculated market data into Marketo account or company custom fields.
Enroll leads in specific Marketo engagement programs based on SPINS performance triggers or thresholds.
Modify Marketo lead scores in real-time using SPINS velocity, distribution, or category trend data.
Trigger when SPINS velocity data shows a brand or product surpassing defined sales growth rates.
Detect when SPINS market share data shifts up or down by a specified amount in a category or channel.
Fire when SPINS shows a brand gaining placement in new retail accounts or increasing ACV distribution.
Pull SPINS sales, velocity, and share metrics for specific brands, UPCs, or categories on demand.
Generate custom SPINS reports showing category growth, brand rankings, and trend analysis for specific segments.
Fetch aggregated SPINS retail performance by account to enrich marketing intelligence with sales context.
Stop manually bridging the gap between retail performance data and marketing automation. Redbird AI connects Marketo and SPINS so your CPG marketing team can act on market intelligence in real time.