Redbird AI syncs leads, unifies engagement data, and orchestrates campaigns across Marketo and Salesforce Marketing Cloud automatically. Stop manually exporting CSVs, reconciling duplicate records, and rebuilding audiences in multiple systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When leads reach specific program statuses or score thresholds in Marketo, automatically add them to the corresponding journey in Marketing Cloud. Redbird maps lead attributes, ensures data consistency, and maintains journey state without manual list imports.
Sync email opens, clicks, and journey completions from Marketing Cloud back to Marketo as lead activities. Redbird standardizes engagement events across platforms so your lead scoring models and nurture programs have complete visibility into B2C touchpoints.
Pull customer profile data, purchase history, and behavioral attributes from Marketing Cloud contact records into Marketo lead fields. Redbird identifies matching records across systems and enriches your B2B database with B2C engagement context for account-based plays.
Automatically combine Marketo program performance metrics with Marketing Cloud journey analytics into consolidated reports. Redbird normalizes campaign IDs, attribution models, and engagement definitions so you can analyze total marketing impact without reconciling two dashboards.
When Marketo-scored leads interact with Marketing Cloud campaigns, automatically notify sales or account teams with context from both platforms. Redbird correlates lead scores, account status, and recent journey behavior into actionable alerts for revenue teams.
When contacts unsubscribe or bounce in either platform, automatically update suppression lists in the other system. Redbird maintains unified opt-out states and prevents compliance issues from sending to the wrong audience across your marketing stack.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketo's lead lifecycle architecture and Marketing Cloud's data extensions, journey builder schemas, and contact models — no configuration required.
Redbird automatically maps Marketo's lead fields, program statuses, and scoring models to Marketing Cloud's contact attributes, data extensions, and journey entry criteria. The AI recognizes engagement event types, normalizes campaign taxonomy differences, and intelligently handles duplicate record resolution when syncing between B2B lead databases and B2C customer profiles. Redbird understands when to use subscriber keys versus email addresses, how to preserve custom field mappings, and which engagement events matter for attribution.
faster than building API middleware between Marketo and Marketing Cloud
Redbird can pull from Marketo and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead status change in Marketo or journey event in Marketing Cloud — Redbird handles the rest.
Fires when a lead's score crosses a defined threshold in any scoring model.
Triggers when a lead's status changes in a specific program or program type.
Detects when a lead moves between lifecycle stages like MQL, SQL, or Opportunity.
Write or modify custom field values on Marketo lead records with data from Marketing Cloud.
Add leads to specific Marketo programs with defined program member statuses.
Create custom activity records on lead timelines from Marketing Cloud engagement events.
Fires when a contact enters or exits a specific journey in Journey Builder.
Triggers on email opens, clicks, bounces, or unsubscribes from Marketing Cloud sends.
Detects when new records are added to specified data extensions or contact lists.
Modify contact record fields or data extension values with lead data from Marketo.
Inject contacts into Journey Builder journeys based on Marketo lead qualification criteria.
Add or remove contacts from suppression lists to maintain compliance across platforms.
Redbird AI connects Marketo and Salesforce Marketing Cloud in minutes, not months. Start automating cross-platform lead syncs, engagement tracking, and campaign orchestration today.