Sync email engagement data to programmatic audiences and pull campaign performance back into your marketing stack. Stop manually exporting CSVs, rebuilding audience segments, and reconciling metrics across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Mailchimp subscribers who meet engagement thresholds—opens, clicks, or specific campaign actions—into The Trade Desk as first-party audience segments. Keep your DSP targeting fresh without manual exports or UID2 token wrangling.
Push your entire Mailchimp subscriber base or specific segments as suppression lists in The Trade Desk to prevent ad spend waste on users already in your email funnel. Update suppression automatically as your lists grow.
Identify subscribers who clicked through and converted from email campaigns, then sync them to The Trade Desk as seed audiences for lookalike modeling. Bridge your owned email data with programmatic prospecting at scale.
Enrich Mailchimp subscriber profiles with The Trade Desk exposure and engagement data—impressions, video completion rates, clicks. Segment email campaigns based on programmatic ad interactions without building a separate data warehouse.
Automatically aggregate email campaign performance alongside programmatic spend, impressions, and conversions from The Trade Desk. Get unified reporting on reach, frequency, and conversion paths without manual data stitching in spreadsheets.
Monitor programmatic campaigns for efficiency by cross-referencing Trade Desk spend with Mailchimp conversion activity. Get notified when campaigns burn budget without downstream email conversions, enabling faster optimizations.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Mailchimp's subscriber schemas and segmentation logic alongside The Trade Desk's audience taxonomies, UID2 frameworks, and campaign structures—so your email and programmatic data actually speak the same language.
Redbird maps Mailchimp's member fields, tags, merge fields, and campaign activity to The Trade Desk's first-party data onboarding requirements, audience segment structures, and conversion tracking. It handles UID2 token generation, email hashing for privacy-safe matching, and bi-directional schema translation. No need to manually format CSVs, write custom API scripts, or maintain brittle field mappings as both platforms evolve.
faster audience syncing than manual CSV exports and DSP uploads
Redbird can pull from Mailchimp and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into The Trade Desk, or from The Trade Desk back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Mailchimp or any line item change in The Trade Desk—Redbird handles the rest.
Fires when a contact enters a behavioral, tag-based, or custom field segment in Mailchimp.
Triggers when a Mailchimp email campaign finishes sending to its target audience.
Fires when a contact achieves a defined open rate, click rate, or campaign interaction count.
Add a contact to a static or dynamic Mailchimp segment based on external data or programmatic activity.
Write custom field data or apply tags to Mailchimp subscribers—enrich profiles with DSP engagement metrics.
Remove subscribers from active lists or mark them as suppressed based on cross-channel behavior signals.
Fires when a line item or campaign in The Trade Desk changes status—launched, paused, or completed.
Triggers when first-party data is uploaded or an audience segment is refreshed in The Trade Desk.
Fires when a campaign or advertiser account hits a defined budget or pacing milestone in The Trade Desk.
Push a new or updated audience list into The Trade Desk for targeting or suppression across campaigns.
Modify campaign targeting parameters, bid strategies, or budget allocations programmatically in The Trade Desk.
Retrieve impressions, spend, clicks, video completion rates, and conversion metrics for analysis or reporting.
Sync Mailchimp engagement data with The Trade Desk programmatic campaigns in minutes. No API work, no data engineering—just intelligent automation between your email platform and your DSP.