Sync your email audiences with social campaigns automatically. Stop manually exporting subscriber segments to target social ads, or copying campaign performance into spreadsheets. Redbird keeps your email and social data connected in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically identify subscribers who engage with specific email campaigns or topics in Mailchimp. Push these segments to Sprout Social as custom audience tags for targeted social content and ad retargeting. Keep your most engaged email audience synced across channels without manual exports.
Pull users who engage with specific social content, campaigns, or hashtags from Sprout Social. Automatically add them to targeted Mailchimp segments or trigger nurture sequences based on social behavior. Bridge the gap between social engagement and email follow-up.
Aggregate Mailchimp campaign data—open rates, clicks, conversions—with Sprout Social performance metrics like engagement, reach, and follower growth. Generate consolidated reports that show cross-channel campaign impact. Stop toggling between platforms to build marketing performance decks.
Monitor Mailchimp for significant campaign performance—high open rates, click spikes, or conversion surges. Automatically notify your social team in Sprout Social to amplify messaging or capitalize on trending topics. Coordinate email and social timing without manual check-ins.
Capture brand mentions, sentiment trends, and conversation themes from Sprout Social monitoring. Automatically apply tags or custom fields to matching Mailchimp subscribers for personalized email messaging. Use social intelligence to inform email segmentation and content strategy.
Collect creative assets, copy, audience segments, and performance metrics from both Mailchimp campaigns and Sprout Social posts. Store everything in a unified archive with cross-referenced campaign IDs and dates. Make quarterly planning and year-over-year analysis effortless.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Mailchimp's subscriber data structures and Sprout Social's engagement schemas—no mapping required to connect email behavior with social performance.
Redbird automatically maps Mailchimp segments, tags, campaign IDs, and subscriber activity to Sprout Social's audience data, post performance, and engagement metrics. The platform understands how email opens correlate with social reach, how campaign timing affects cross-channel performance, and how to normalize metrics across both systems. You get intelligent syncing that respects each platform's data model—subscriber custom fields, automation triggers, social profile tags, and engagement timestamps—without building custom integrations.
faster than exporting Mailchimp segments and manually uploading to social platforms
Redbird can pull from Mailchimp and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Sprout Social, or from Sprout Social back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Mailchimp or social activity in Sprout Social—Redbird handles the rest.
Fires when a new email campaign is sent to a Mailchimp audience or segment.
Triggers when a contact is added to a specific Mailchimp segment based on behavior or tags.
Activates when campaign open rate, click rate, or conversions exceed defined benchmarks.
Automatically adds a contact to a Mailchimp segment based on external data or social behavior.
Applies or removes tags from Mailchimp contacts for segmentation and targeting.
Generates a summary report of Mailchimp campaign metrics with custom formatting and filters.
Fires when new content is published to any connected social network through Sprout Social.
Triggers when a post or campaign hits defined levels of likes, comments, shares, or reach.
Activates when social listening captures a new brand mention, hashtag, or keyword match.
Applies a custom tag to a social profile in Sprout Social based on behavior or campaign data.
Builds a new custom audience in Sprout Social from imported subscriber or engagement data.
Pulls engagement metrics, follower growth, and campaign data into a formatted report.
Sync Mailchimp and Sprout Social in minutes. Stop copying data between email and social platforms—let Redbird automate your cross-channel workflows.